European Mini Tomato is Introduced to North America

Heavenly Villagio Marzano® is an authentic Mini San Marzano tomato originating in Europe and exclusive to Village Farms®, who are the first to offer this new variety to customers in North America. With a better than anticipated response and a sold out season the company is ramping up production for 2013.  Sought after by chefs and foodies alike, consumers are also asking grocers for the tomato by name.  Heavenly Villagio Marzano® is a great snacking tomato sold in convenient grab and go  1-lb and 10 oz bags.  Ideal for the health conscious consumer, it is a versatile tomato wonderful for snacking or salads, stuffed as an appetizer, cooked into a sauce, or try fire roasting to bring out the tomatoes unique flavor.

Click here to see Darren Brown, Executive Chef at Oru Restaurant, discuss Village Farms’ passion for tomatoes.

Part of Village Farms®, “Olde World Flavor™” collection, Heavenly Villagio Marzano®, “Has the authentic tomato flavor experience that is highly desired but generally lacking in many varieties on the market today”, says Helen L. Aquino, Marketing Manager for Village Farms®.  Aquino continues, “We hear this over and over again from consumers; Heavenly Villagio Marzano® has Garden Fresh Flavor™.”

Visit Village Farms® at this year’s PMA Fresh Summit in Anaheim at booth number 2510 to see all of the exclusive varieties from the Village Farms® collection or visit us at www.villagefarms.com

About Village Farms:

Village Farms leads the industry as premier grower and marketer in North America of branded, finest quality, hydroponic greenhouse grown produce. Our great tasting fresh vine ripened tomato, bell pepper, and cucumber varieties are handpicked at the peak of flavor. At Village Farms we exceed customer expectations through our unparalleled commitment to quality produce, remarkable food safety standards, and sustainable growing practices utilizing leading edge environmental stewardship principles. Our earth friendly growing methods produce vegetables 365 days a year that are healthier for people and the planet.  Village Farms is Good for the Earth®.

Source: Village Farms