California Giant Berry Farms of Watsonville, CA is tapping into the growing network of food bloggers by hosting a contest which will ultimately result in gaining a new set of brand ambassadors. By hosting a contest specific to food bloggers California Giant hopes to extend their reach to consumers continuing to build brand loyalty and participate in new exciting recipes created by foodies at home in their own kitchens.
The Food blogging universe has become a great way to gain access to amazing home cooks with their own set of fans making recipes that they want to share while providing step by step instructions on how to recreate each recipe in your own home. The casual formats provided by food bloggers today makes cooking interesting, interactive and very inviting to those that might be intimidated by creating recipes in the kitchen.
“Food Blogging has become a great platform for innovative cooks at home to share their recipes, ideas on entertaining, and be part of a larger network, or community of people focused on similar interests,” says Cindy Jewell, Director of Marketing for California Giant. “We are excited about building new relationships with bloggers that want to work with us and help tell our story through their own eyes and their own kitchens”, she adds.
The contest will run between July 10, 2013 and September 18, 2013 with the winner receiving an all expense paid trip to a blogger conference in 2014. In addition, the winner of the contest will be appointed as a California Giant Berry Farms Official Brand Ambassador for six months and represent the company and its products at the blogger conference they attend.