By Vidalia Onion Committee
Vidalia, GA — Recent sales data research by the Vidalia Onion Committee indicates that sweet onions lead the onion category with the largest dollar sales (35%) and Vidalia onions represent 62% of sweet onion sales. In addition, Vidalia onion sales grew by 12% while all other sweet onions sales grew by only 5%.
The study conducted by the Nielsen Perishables Group, on behalf of the Vidalia Onion Committee, analyzed national sales data over a two year time period (2012-13) and also reviewed retail performance. The results found that Vidalia volume growth at 8% outpaced total onions (4%) during the April 20 – August 17, 2013 season. In addition to the category sales data, the study highlighted key retail opportunities.
“This is exciting news to learn that when in season, Vidalia onions play such a key role in driving the growth of sweet onion sales nationwide,” stated Kevin Hendrix Chairman of the Vidalia Onion Committee. “Our previous consumer research reveals that 91% of consumers are familiar with Vidalia onions and they associate them with superior, sweet flavor so it’s great to match the consumers’ perceptions with the actual sales results.”