It is spearheaded by based sales manager of Tozer Seeds America, said in a news release.
“We started selling seed in the U.S. in 2012 and quickly realized that this new vegetable was going to be a huge hit with consumers due to the popularity of both vegetables,” Kuykendall said. So far, Kalettes has appeared in the United Kingdom and the Netherlands. It was developed over more than a decade of research by cross-pollinating brussels sprouts with kale through traditional methods.
Plans for the U.S. launch include consumer and social media activity. A website offers recipes; a Facebook page and other outlets have been established. Rock Garden South, a Miami-based grower and subsidiary of Miami-based specialties distributor Coosemans Worldwide, introduced organic BrusselKale — a cross between brussels sprouts and red kale — last year.