Pazazz, a new apple variety will roll out nationally in 2016.
According to a recent article in Progressive Grocer, Minneapolis-based Honeybear Marketing has helped leading retailers across North America and Canada boost sales when seasonal apple sales typically slow sharply .
Des Moines, Iowa-based Hy-Vee has been a key retail participant in Honeybear’s varietal development program for the past three years. Bill Kelley, AVP and director of produce purchasing for the 235-store regional retailer, said that introducing new varieties is fundamental to Hy-Vee’s mission of bringing unique and healthy food items to their customers.
Kelly cites its “great color, firm texture and a burst of flavor that quickly brings customers back into the store for repeat purchases.”
Aside from Hy-Vee, Central Market, Cub Foods and Coborns have also created multi-tier Pazazz apple displays and sampling stations at premium front-of-store locations in order to increase consumer exposure to the new variety.
Pazazz is grown in Minnesota and Washington. Additional orchards in New York, Washington, Wisconsin and Nova Scotia, Canada will generate more volume to expand the scope of the Pazazz program. The variety was originally developed by Doug Shefelbine from Holman, WI;
Harvested shipped in late fall with a careful balance of sugars and starches, Pazazz is available from late December onward as the starches convert to sugars, which gives the apple a blend of high brix with a perfect complement of sweet and tart flavors, exceptional crispness and great texture.