Mandarins lead all citrus categories in dollar sales at retail and are up 17.3 percent, representing almost 37 percent of all citrus sales for the last year, according to recent IRI Worldwide data. Mandarins also lead in pound sales, up just over 19 percent.
“The rise in popularity of mandarins follows along with consumer demand for healthy, convenient snacks,” Joan Wickham, manager of advertising and public relations for Sunkist, said in a press release. “Easy to peel and high in Vitamin C, mandarins fit the bill for healthy snacking and they are also juicy, sweet and delicious.”
Sunkist offers retailers multiple packaging and point-of-sale options to help retailers merchandise mandarins to continue driving sales and educate consumers about specialty mandarins varieties.
“Providing flavor profiles, nutrition information, recipes and usage tips encourages consumers to experiment and enjoy mandarins in multiple ways,” Julie DeWolf, director of retail marketing, said in the release.
Mandarins are also trending in foodservice channels, with operators showcasing the versatility of easy-peelers in applications such as adult beverages, salads, desserts and seafood appetizers. Clementines have shown a particularly strong increase on menus, with a nearly 40 percent spike over the past year, driven mainly by increased use in beverages.
“Mandarins are great for snacking, but they’re also wonderful as an ingredient — and increasing foodservice usage across meal parts demonstrates this,” added Wickham.
Sunkist offers Satsuma, Clementine, Royal, W. Murcott and Gold Nugget mandarin varieties from late October through June with multiple packaging options, including the beloved Sunkist Smiles brand.