By Western Growers
IRVINE, Calif. – Western Growers has revamped its Produce Price Index (PPI) website to allow consumers to easily identify the price difference between what customers pay at grocery stores for fresh produce and what farmers actually receive for their products. In an effort to educate consumers and stakeholders on how much farmers receive for the fruits and vegetables they grow, the PPI details the selling price at the farm, the average price charged at major retail stores and the percentage spread between the two.
“The escalating input costs farmers have to pay in order to sustain a nutritious and reliable global food supply is often overlooked,” said Tom Oliveri, director of trade practices & commodity services at Western Growers. “With this improved Produce Price Index, we’ll continue to educate the public on the gap between farm and retail prices, as well as help consumers understand the pricing structure in the agriculture industry.”
Western Growers has been providing pricing data on fresh produce items since 1996. The index, which is now outfitted with an improved interface and easier navigation, highlights how farmers continue to remain price takers rather than price makers. Many consumers do not realize that on average farmers receive less than 16 cents of every $1 spent on food. Due to rising input costs for farmers—including labor, water, land and other resources—and the continuous implementation of costly buyer and regulatory demands, the historically-lean profit margins for fresh produce farmers continue to tighten, requiring continuous innovation by farmers in order to maintain the long-term economic viability of many family farming businesses.
The PPI is updated weekly and lists prices from U.S. cities including Los Angeles, Atlanta, Chicago and New York. Users now have the ability to search the database by commodity, date range and location. Visit the PPI website at http://www.producepriceindex.com/. For more information, contact Tom Oliveri at (949) 885-2269.
About Western Growers:
Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California and Colorado. Our members and their workers provide half the nation’s fresh fruits, vegetables and tree nuts, including half of America’s fresh organic produce. For generations we have provided variety and healthy choices to consumers. Connect with and learn more about Western Growers on our Twitter and Facebook.