A new box for organic avocados has been introduced, while another company has come out with Duo Potatoes.
Mission Produce of Oxnard, CA. has introduced a new box for organic avocados so it will be distinctive to employees in the back room and consumers in a supermarket.
The box, with a purple stripe on white background, comes in a single-layer flat and double-layer box.
The company continues to use purple mesh bags for some organic avocados and purple price look-up stickers to distinguish the organic avocados.
“This box will call out organic avocados in the back room as well as on the sales floor,” Megan Berenbach, organic category manager for Mission Produce, said in a news release. “It helps to highlight the organic fruit for backroom staff and will help them identify inventory as they pull Mission organic avocados for display.
“As the organic category grows, we made it a priority to support our customer’s needs with updated packaging,” she said.
“Based on the popularity and growth of the avocado category — and especially organic avocados — we feel strongly that we need to do more to highlight organic for retailers and consumers alike,” said vice president of marketing Robb Bertels. “According to the Hass Avocado Board, over 50 percent heavy avocado users consider organic to be an important attribute when they are on the path to purchase. We don’t expect that to slow down, and anything we can do to highlight organic will benefit the category.”
SIDE DELIGHTS
Triple-washed red and yellow potatoes in the pack can be cooked in the bag in eight minutes and is being launched as Duo Potatoes, according to a news release.
“Colorful potatoes scream ‘healthy’ and Side Delights Steamables provide that extra pop of color to dinner plates in eight minutes or less,” Kathleen Triou, president and CEO of Fresh Solutions Network said. “We are researching and listening to what our customer wants and continue to provide variety and excitement to our popular product line, helping our retailers’ bottom line.”
The Steamables lineup also includes Russet Potatoes, Medley Potatoes, Golden Potatoes, Red Potatoes, Fingerling Potatoes, Purple Potatoes and Petite Sweet Potatoes.
Fresh Solutions Network reports the microwaveable/steamable fresh potato segment is growing, citing Nielsen data.
The category is up 12.6 percent in volume sales and up 28.4 percent in dollar sales from last year.
Fresh Solutions Network, a group of growers and shippers, is the exclusive supplier of Side Delights items.