An interactive online game featuring Ernie the Elephant fromWonderful Pistachios, Los Angeles, is launching Destroy Ernie’s Evidence.
Voiced by wrestling celebrity John Cena, players help Ernie destroy incriminating evidence from a party with the Squirrel Sisters the evening before in a series of online games that will be released every two weeks.
“Ernie’s influence has already led to pistachios’ sales volume increasing by more than 35 percent,” Adam Cooper, vice president of marketing at Wonderful Pistachios, said in a news release. “Whether you are throwing an Ernie-sized party to watch your favorite sport or playing our ‘Destroy Ernie’s Evidence’ game, Wonderful Pistachios is the smart snack to satisfy your cravings without compromising your healthy eating goals.”
The company is offering more than $100,000 in prizes, including a Jeep Wrangler Rubicon and a trip for four to the Coachella Music Festival.
“From partying with the Squirrel Sisters to inadvertently trashing a treadmill on Super Bowl Sunday, Ernie the Elephant has won the hearts of pistachio lovers everywhere with his larger-than-life personality,” Michael Perdigao, president at Wonderful Agency, the company’s in-house advertising and communications agency. “Now fans can fully engage with Ernie by joining him on a journey to uncover what actually happened on his wild night through this one-of-a-kind interactive gaming experience.”
Consumers can visit helpernie.com for more information on the game and prizes.
About Wonder Pistachios
The Wonderful Company is a privately held $4 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day.
We grow, harvest, bottle, package, and market a diverse range of healthy products, including fruits, nuts, flowers, water, wines and juices. The Wonderful Company’s diverse holdings make it the world’s largest grower of tree nuts, America’s largest citrus grower, and the world’s largest flower delivery service with the Teleflora network of florists.
We believe there is incredible power in the Wonderful family of brands to inspire healthier choices and to support our communities. By helping nourish our neighbors with high-quality, healthy products, we believe we can grow a better worl