California Sun Dry Foods, a leading brand of sun-dried tomatoes, launched the company’s first-ever Sun-Dried Tomato Bruschetta. The new appetizer caters directly to consumers’ preferences for all-natural spreads and conveniently packaged snack foods, and it is a unique addition to the company’s already extensive portfolio.
“We’re excited to expand our segment in the produce category,” said Charles Olin, vice president of sales and marketing at Saco Foods LLC, based in Middleton, WI. Saco Foods acquired California Sun Dry in January of this year. “We’ve come up with a recipe that meets shoppers’ snacking needs, making it easy to enjoy a fast and healthy bite or serve to a crowd.”
The Sun-Dried Tomato Bruschetta, comprising fresh tomatoes, diced onion, a zesty herb blend and the company’s signature sun-dried tomatoes, is the first ready-made appetizer for the company, adding a distinctive item to the brand’s produce set. California Sun Dry’s comprehensive product portfolio includes jarred and bagged sun-dried tomatoes, sauces and spreads.
“We approached the creation of this product by looking at what is trending in consumer purchasing and came up with a solution that meets the growing interest in healthy diets and elevated snack platters. It appeals to ingredient-conscious consumers at a price that is accessible to all,” said Pam Statz, vice president of sales at Saco Foods.
The new bruschetta is adaptable in the kitchen for a wide variety of uses. Suggested retail price for California Sun Dry Sun-Dried Tomato Bruschetta is $4.49 per nine-ounce jar. It is shipped in a six-count case.