Applewood Fresh® of Sparta, MI, a premier fourth-generation grower, packer/shipper of Michigan-grown apples is counting down the days to the start of their flavorful harvest, with Rave® in August.
Rave® is only available for a limited time each year. “Look for Michigan Rave® harvest and shipping around August 19th, with fruit available through October” said Scott Swindeman, President, Managing Owner of Applewood Fresh. “With the new acreage coming into production and good growing conditions, the 2022 crop looks to give us a very good increase in volume of over 50% from last season, which gives our customers opportunity for promotions” said Brian Coates, VP of Sales, and Business Development.
Applewood Fresh offers bulk packaging in Standard and Euro Tray pack Cartons, as well as some packaged options; 2 lb. pouch and tote bags which fit the current trend of increased packaged sales in the apple category. “Retailers should promote packaged fruit and merchandise in lead-off positions in their produce departments to drive sales. Customers are looking for quick grab and go solutions as they navigate the store to expedite their shopping trip,” said Brian.
Outrageously juicy with a refreshing snappy zing, Rave® apples are part Honeycrisp and part MonArk. They have that infamous Honeycrisp bite but harvest a few weeks earlier than other apple varieties. MN55 cultivar apples were bred naturally through traditional cross-pollination methods by David Bedford at the University of Minnesota’s apple breeding program. The company has grown the juicy, early season Apple for the past five years. Availability is expected to grow exponentially in 2023 and beyond.