Chilean Blueberries Facing More Competition Due to Higher Volumes

Chilean Blueberries Facing More Competition Due to  Higher Volumes

One of the main issues affecting Chilean blueberry exports in the current season is the increased supply from other countries, such as Peru, South Africa and Mexico.

ASOEX’s Chilean Blueberry Committee reports the increase in supply is requiring new promotional efforts to increase demand. The growth of these countries has been focused mainly in those windows where there was less supply from Chile, Argentina, the U.S. and Canada.

ASOEX forecasts shipments will reach over 98,000 tons of fresh blueberries for 2022-2023, an 8% decrease compared to the previous season.  Over 50% of Chilean blueberries are exported to the U.S. It is followed by Europe and Asia with 35% and 15%, respectively.