Posts Tagged “American Heart Month”
FOLSOM, Calif. – The U.S. Highbush Blueberry Council (USHBC) is encouraging consumers to make heart-smart choices – like grabbing a boost of blue – in February for American Heart Month. A growing body of scientific evidence shows that blueberries can be part of eating patterns to improve heart health, especially as part of an overall healthy lifestyle. To promote more heart-healthy boosts of blue, USHBC is sharing blueberry recipes, nutrition information, research and more throughout the month. Health professionals in USHBC’s “Blue Crew” will also contribute original recipes, blog posts and social media content as part of the campaign.
American Heart Month serves as a valuable reminder to keep heart health top of mind, as heart disease continues to be a major health concern in the U.S. The term “heart disease” refers to several types of heart conditions, including coronary artery disease, the most common; it decreases blood flow to the heart and can cause heart attacks. The Centers for Disease Control and Prevention (CDC) cites heart disease as the leading cause of death among both men and women today.
One of the best ways to help fight heart disease is to maintain an overall healthy dietary pattern and lifestyle, according to the American Heart Association®. Blueberries are Heart-Check certified through the American Heart Association Heart-Check Food Certification Program. Each serving (a handful or cup) is a good source of fiber, which helps support heart health and digestive health. And, whether fresh or frozen, blueberries provide a variety of vitamins and minerals, such as vitamin K and manganese.
“The heart is at the center of everything we do, and keeping it healthy isn’t just about exercise – it’s about nutrition, too. Blueberries are a heart-healthy choice, delivering a wide variety of beneficial vitamins and minerals,” said Manuel Villacorta, MS, RDN, an internationally recognized, award-winning registered dietitian nutritionist, author, and founder and owner of MV Nutrition. “Even better, every boost of blue is packed with flavor, and that’s important. When you enjoy what you eat, you’re more likely to stick to those healthy eating habits. Simple, delicious blueberries make it easy.”
The February promotion is USHBC’s first “power period” of 2023, which is part of Grab a Boost of Blue, a strategic positioning and call to action backed by new tools and consumer research for retailers. The Heart Health Month toolkit, available now, features plug-and-play social posts and digital ads, tip sheets, recipe cards and other resources. The toolkit will be promoted in USHBC’s health professional and consumer e-newsletters, along with a new consumer landing page. The Blueberries and Heart Health page provides blueberry health information and engages fans with an interactive quiz to find Heart-Check certified recipes tailored to their preferences.
USHBC also is engaging consumers through American Heart Month activations with 10 key blueberry retailers. In addition to vibrant blueberry displays, activations include a variety of consumer communications and resources unique to each retailer, such as feature ads, in-store audio ads and announcements, email blasts, social media activations, broadcast segments with local media, and more.
Several partnerships also will help amplify blueberry and heart health messaging – in February and beyond. During American Heart Month, USHBC will send an e-blast to WebMD’s 80,000 heart-health focused consumers, driving to them to the landing page and quiz, as well as a research-focused e-blast to SmartBrief’s eatrightPRO audience of registered dietitians and nutrition professionals. The Produce for Better Health website also will have a blueberry display ad and featured blueberry recipe. Later in the year, USHBC will participate in the American Heart Association’s 2023 Heart Challenge/Wall Street Run & Heart Walk in New York as a sponsor.
“Heart health is a serious topic, but we make it fun for consumers to form healthy habits – like taking a quiz to find heart-healthy blueberry recipes. A boost of blue makes every meal more nutritious and delicious,” said Kasey Cronquist, president of the U.S. Highbush Blueberry Council. “We’re always excited to partner with trusted health professionals and share simple, tasty ways to enjoy blueberries, supporting healthy hearts and happy taste buds.”
About the U.S. Highbush Blueberry Council
The U.S. Highbush Blueberry Council is an agriculture research and promotion group, representing blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at blueberrycouncil.org.
LANSING, Mich. – Michigan Apples can help keep your heart healthy, along with a balanced diet that includes many fruits and vegetables. The Michigan Apple Committee works with expert Shari Steinbach, M.S., R.D. to communicate the health benefits of regular apple consumption.
February is American Heart Month, so now is a great time to tout the importance of consuming a wide variety of fruits and vegetables.
Apples are naturally fat-free and provide an excellent source of fiber – both soluble and insoluble types. In a 2012 study conducted by Ohio State University, the daily consumption of apples was associated with reduced level of low-density lipoprotein (LDL), also known as “bad” cholesterol. Their research showed that middle-aged adults who consumed one apple a day for four weeks lowered their levels of LDL cholesterol by 40 percent. Other studies found that eating apples daily appeared to lower levels of cholesterol and two other indicators associated with plaques and inflammation in artery walls. Additional health studies and information can be found at www.MichiganApples.com/Healthy-Living.
“Apples are rich in pectin, a soluble fiber, which blocks cholesterol absorption in the gut and encourages the body to use, rather than store this waxy substance. In addition, apple peels are packed with polyphenols. These antioxidants can prevent cellular damage from harmful molecules called free radicals,” said Steinbach. “As far as how much to eat, just follow the apple-a-day saying, and if you eat two-a-day it might be even better!”
In 2018, Steinbach helped the Michigan Apple Committee create a kit as a resource for retail dietitians to help them communicate the many dietary benefits of Michigan Apples. Steinbach tapped in to her extensive experience as a former retail dietitian for Meijer and Spartan Stores to compile resources she knew Retailer RDs would need and use. Everything from recipes, meal plans, social media posts and scripts for media outreach are included in the kit. New sections will be added to the kit in 2020. To request a hard copy or electronic copy, email Staff@MichiganApples.com.
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit www.MichiganApples.com.
February is the Idaho Potato Commission’s favorite month because it’s American Heart Month and Potato Lovers Month, making it a great time to celebrate Idaho potatoes.
In a national survey conducted by Kelton Global, consumers were asked to pick their favorite vegetable, and Idaho potatoes topped the chart. More than a quarter of Americans (26 percent) — or nearly 68 million — say Idaho potatoes are their favored choice over broccoli (19 percent), corn (14 percent) or leafy greens (14 percent).
“Every few years we survey folks on their vegetable preferences, and I’m pleased to report that Idaho potatoes continue to rank number one,” said Frank Muir, president and chief executive officer of IPC. “What’s not to love about the superfood? They’re nutritious and can be enjoyed hundreds of different ways.”
If you’re wondering how folks prefer to eat their spuds, mashed was the hands down winner (27 percent) followed by French fries (23 percent) and baked (22 percent).
More millennials than older generations (29 percent vs. 24 percent) claim mashed potatoes are their most chosen way to eat spuds.
Close to two in five (37 percent) Northeasterners say mashed is their favorite way to consume potatoes compared to far fewer (24 percent) Americans in other regions.
However, many folks are still in the dark when it comes to the potato’s impressive nutritional profile. Less than three in 10 Americans (28 percent) are aware that spuds are chock-full of potassium, a nutrient that plays an important role in heart health. More women than men (30 percent vs. 25 percent) are in the know that potatoes contain potassium.
The survey was conducted by Kelton Global Research Co. for the Idaho Potato Commission with a sample of 1,005 Americans aged 18 and over between Jan. 7 and Jan. 11.
By Hass Avocado Board
MISSION VIEJO, Calif. – February is American Heart Month – a critical time to raise awareness about the importance of heart health and the harmful consequences if ignored. As part of its four-year collaboration, the Hass Avocado Board (HAB) is teaming up with the American Heart Association during American Heart Month to encourage Americans to consume the daily recommended servings of fruits and vegetables in an effort to improve the health of all Americans which is associated with a reduction in cardiovascular disease and stroke. American Heart Month comes on the heels of the U.S. Food and Drug Administration’s (FDA) announcement that raw fruits and vegetables – including fresh avocados – now qualify for the “Dietary Saturated Fat and Cholesterol and Risk of Coronary Heart Disease” health claim.
As part of its American Heart Month support, HAB via its Love One Today® program is implementing a three-pronged approach to target consumers, general market and Hispanic media and health professionals through a variety of tactics that will help create and promote heart-check certified recipes and highlight the health benefits of avocados. This includes a recipe contest hosted by the American Heart Association open to consumers and health professionals, and supporting influencer and traditional media relations.
- The Take Avocado To Heart recipe contest, open February 9 – 27, encourages consumer and health professional participants to submit their favorite original heart healthy avocado recipes for the chance to win a variety of prizes, including the grand prize of $1,000. The official contest hashtag is #AddAvocado. Entry information can be found at heart.org/avocadorecipecontest.
- Influencer relations will take the form of a blogger network partnership, intended to not only promote participation in the recipe contest, but generate additional avocado recipes that are Heart-Check certified by the American Heart Association. The recipes will be housed on LoveOneToday.com.
- Traditional media relations will be enhanced by American Heart Association Ambassador and Go Red For Women spokesperson, Chef Hamlet Garcia.
- Facebook, Instagram and other engaging platforms will be used to further drive the heart healthy discussion on HAB and the American Heart Association’s social channels.
“American Heart Month is an ideal time to reinforce our relationship with the American Heart Association. In doing so, we are supporting their Healthy for Good movement, which aims to inspire Americans to create lasting change for better health,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “The efforts during the month of February clearly demonstrate our commitment to finding new ways to showcase how avocados can contribute to a healthy lifestyle, boost heart health and ultimately save lives.”
For more information about how fresh avocados can help keep your heart healthy, visit Love One Today.
About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass avocados in the United States. A 12-member board representing domestic producers and importers of Hass avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States.
In 2010, HAB established a Nutrition Research program to increase awareness and improve understanding of the unique benefits of avocados to human health and nutrition. Fresh Hass avocados are a delicious, cholesterol-free, whole food source of naturally good fats. The Nutrition Research program is an integral part of Love One Today, HAB’s multi-year, science-based food and wellness education program. Love One Today encourages Americans to include fresh Hass avocados in everyday healthy eating plans to increase fruit and vegetable intake.
Vienna, VA – Floundering on New Year’s resolutions? Need an excuse to get back on track? February is American Heart Month and the perfect time for a reset. The U.S. Apple Association agrees and recommends starting each day with apples, a habit proven by multiple studies to combat many of the factors that contribute to heart disease.
The U.S. Apple Association – which represents apple growers and producers nationwide – developed a new, heart healthy Apple Smoothie Bowl recipe to celebrate American Heart Month.
“People who regularly eat apples and apple products are more likely to have lower blood pressure, trimmer waistlines and reduced levels of oxidized LDL – the bad cholesterol,” said Korenna Wilson, Director, Consumer Health, USApple. “This year marks the first time the U.S. life expectancy has dropped in decades. There’s a renewed urgency to prevent heart disease, and incorporating apples into a regular diet is just one small step we can all take now.”
“An Apple Smoothie Bowl, a new spin on the traditional morning power drink, is not only heart healthy, it’s filling and packed with energy. This recipe stars apples, bananas, granola and kale, but the fruit and vegetable combinations are endless,” Wilson added.
“Apple Smoothie Bowls”
Developed by the Seaside Baker on behalf of USApple
Makes 1 large smoothie or two small smoothie bowls
- 1/2 small apple, cut in quarters-seeds and stem removed
- 3/4 cup chopped kale, ribs and thick stems removed
- 1/2 banana
- 1/2 cup apple juice
- 1/2 cup ice
- Sliced apple and other fruit for garnish
- Combine first 5 ingredients in a high powered blender and blend until smooth.
- Pour into bowls and top with granola and sliced fruit.
- Enjoy immediately.
About US Apple
U.S. Apple Association is the national trade association representing all segments of the apple industry. Members include 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. More information on the organization is available at USApple.org.