Posts Tagged “Cinco de Mayo”

Avocado Shipments for Cinco de Mayo are 25% above Last Year

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Mexican avocado exports to American companies will hit 78,000 tons in preparation for Cinco de Mayo, the biggest Mexican celebration in the U.S.

The event is a commemoration of Mexico’s victory over France at the Battle of Puebla on May 5, 1862.

The Mexican avocado imports this year is a 25 percent increase over this time in 2018 when 58,730 tons of the fruit was imported. The big boost is being attributed primarily to greater promotions by retailers.

Mexican exports over 80 percent of their avocados to the U.S. each year.
The Mexican state of Michoacán exported 121,0908 tons of avocado to the U.S. for the Super Bowl LIII.

In the U.S., this celebration has become a time where Mexican people celebrate their heritage. It is so big and important that it gets confused with the celebration of Mexico’s Independence.

Mexican avocado, other produce through South Texas – grossing about $4900 to New York City.



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Avocados: 9 Things You Probably Didn’t Know

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IMG_6792Here are nine facts you probably did not know about avocados.

(1)**You can judge when an avocado is ready to eat by squeezing it.  Color alone does not indicate if an avocado is ripe. Hold the  fruit in your palm and then gently squeeze, being careful not to bruise the fruit. It should be firm, but give to gentle pressure.

(2)**Avocados used to be served only to royalty and were a symbol of wealth.  Now, you can enjoy them anytime!

(3)**The most popular avocado is the Hass variety, named after mailman Rudolph Hass from La Habra Heights, Calif.  He patented his tree in 1935.

(4)**Avocados can be used as an ingredient in desserts.  In Brazil, avocados are a popuklar ingredieint for ice creams and in the Philippines they pur’ee avocados with sugar and milk for a dessert drink.

(5)**To ripen, they have to be plucked from trees.  To help ripen an avocado, place it in a brown bag and keep in a cool spot for two to three days.

(6)**During the Super Bowl, there are more than 8 million pounds of avocados eaten across America.  And during Cinco de Mayo, there are about 14 million pounds eaten.

(7)**Avocados don’t self-pollinate; they need another avocado tree close by to produce fruit. The avocado is an Aztec symbol of love and fertility and they only grow in pairs.

(8)**Avocados were used as a spread instead of butter when European sailors traveled to the New World. Learning from the past, avocados are a healthy alternative to butter, mayonnaise, sour cream, and cream cheese.

(9)**Another name for the Hass avocado is the Alligator Pear because of its bumpy, green skin and pear shape.

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California Produce Rates Are on the Rise

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Volume and shipments continue to seasonally build in California, resulting in more demand for refrigerated equipment.  This means rising freight rates, which have increased five to 10 percent and more recently.

There will be huge increase in avocado shipments this year — as much as 25 percent more out of Southern California.  Cinco de Mayo, the Mexican festival widely celebrated in the U.S. May 5 will mean big shipments of the fruit.  The amount of avocados shipped to U.S. markets with be split about evenly from those loaded in California, and with avocado border crossings from Mexico.  Southern California also will be loading berries and citrus.

Various types of lettuce shipments are increasing from the Huron District in the San Joaquin Valley.  Broccoli and cauliflower loadings have started from the Salinas Valley.  Light volume with strawberries, broccoli and cauliflower has got underway from Santa Maria.

There have actually been a few $7000 freight rates from California to the East Coast.  It’s going to be interesting in another month of so to see how high freight rates have risen as produce volume and demand for refrigerated equipment builds.

Southern California produce – grossing about $6700 to Boston.

NOTE:  Cinco de Mayo is a celebration of a much smaller, less trained Mexican military unit that defeated the French in battle in 1862.

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