Posts Tagged “fitness”
A huge Idaho potato on a flat-bed truck is once again hitting the road this year as part of the Idaho Potato Commission’s (IPC) television advertising campaign.
The Kenworth is pulling a giant tator that weighs 12,130 pounds, which the IPC claims equals 32,346 medium sized potatoes.
Additionally, the famous fitness guru Denise Austin will once again be the celebrity spokesperson for Idaho potatoes.
The IPC big Idaho potato truck, on its seven-month national tour will conclude its trip just in time for the Produce Marketing Association’s (PMA)annual convention and trade show in Anaheim, CA late October.
The IPC’s new ad campaign premiered on national television on ESPN during the recent Boise State vs. Michigan State game (MSU won 17-13).
The IPC ad program will be on national cable television beginning in mid-October” and continuing through February. the campaign will be carried on a variety of news programs such ase CNN and FOX News, as well as the Food Network, The Cooking Channel, HGTV, and The History Chanel among others.
By the end of the tour, the truck will have travelled over 15,000 miles, visited some 150 cities in 35 states across the country
In other activities, Denise Austin “will be doing two different public service radio announcements” for the commission.