Posts Tagged “FreshFacts”

Organic produce sales topped $1 billion in the first quarter of 2016, according to the latest United Fresh Produce Association FreshFacts report.

Tracking sales data from January through March, the report found that organic fresh produce sales in the first quarter totaled $1.1 billion, up 15% from year-ago levels. Sales gains were boosted by an increase in the number of retailers offering organic produce, according to the release.

The growth in organic produce sales and other data from the report were featured in the workshop “Who’s Buying Your Produce?” at the United Fresh 2016 convention in Chicago, according to a news release.

The FreshFacts report reveals that fresh produce accounts for 34  percent of total fresh sales in supermarkets, second only to meat. Total first-quarter sales of fresh produce were up 5 percent from year-ago levels, and volume was up 1 percent, according to the report.

The United Fresh workshop, to be led by Jen Campuzano and Matt Lally from Nielsen Perishables Group, will address shopping behaviors by generation, income and ethnicity, according to the release. The workshop presenters will also provide recommendations on market strategies for produce suppliers and retailers, according to the release.

The FreshFacts report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, is available online and can be downloaded with no charge for United Fresh members and $50 for non-members, according to the release.

Beyond its examination of organic sales and trends for the top ten fruits and vegetables, the first quarter FreshFacts report explores consumer perceptions of local produce and generational demand, according to the release.