Posts Tagged “New Orleans Saints”
By Idaho Potato Commission
Eagle, Idaho — On any given Sunday (or Monday, or Thursday), Taysom Hill the most versatile professional football player in the league could be playing quarterback, fullback, tight end, receiver, kickoff returner or punt blocker…jumping in wherever his team needs him. Coincidentally, the Idaho native has a lot in common with his home state’s most popular food…you guessed it…the potato, the most versatile vegetable in the produce aisle.
Taysom filmed five short, humorous videos promoting Idaho® potatoes. The 30-second spots launched on December 20th and ran through February 7th on streaming platforms Hulu, Netflix, Amazon Prime Video, Roku, Chromecast, Apple TV, Fire TV Stick, YouTube and programmatic sports sites like CBS Sports and Sports Illustrated. The vignettes were also posted on the IPC’s Facebook and Instagram pages. This was the Idaho Potato Commission’s (IPC) first consumer digital ad campaign, and it reached close to 2.9 million people.
“Taysom’s ability on the field (he can play an impressive 10 different positions), his wholesome Idaho upbringing and his exceptional athleticism, make him an ideal spokesperson for the Idaho® potato brand,” said Frank Muir, President and CEO, IPC. “The five digital spots we created humorously showcase the versatility of two all-American favorites — Taysom Hill and Idaho® potatoes.”
Taysom is from Pocatello, ID, played college ball at Brigham Young University. He was undrafted, but spent the 2017 season with the Green Packers and has been with the New Orleans Saints since.
Jameis Winston (2) and Taysom Hill (7) are expected to be competing for quarterback this season with the retirement of Drew Brees.