Posts Tagged “Olympics”
More consumers are realizing the healthy benefits of eating nuts.
A record crop of around 550 million pounds of pistachios is projected as the 2012 harvest nearing completion. Pistachio growers in California, Arizona, New Mexico and Nevada are expecting huge demand from consumers.
There are currently about 250,000 acres of pistachios planted in the four states (98 percent of that is in California), and currently only 145,000 acres are producing crops. Based on industry data, the current plantings are expected to boost the crop size to 800 million pounds by 2016, double what it was in 2009.
About 60 percent of the total USA pistachio volume is exported mostly to China and to the European Union.
In the USA there are sponsorships of the American men’s and women’s water polo teams. The women’s team won the gold medal at the recent London Olympics.
There also continues to be sponsorship of the Miss California Pageant, with the idea of tying in with Miss California on the beauty and fitness side of eating pistachios.
The pistachio industry also is involved in sponsoring various nutrition and health studies. Previous studies have focused on benefits to cardiovascular health and on lowering of cholesterol by eating pistachios.
Pistachios are not alone in the nut category in terms of experiencing growing global demand. All tree nuts, whether it be almonds or walnuts or pistachios, seem to be doing well.