Posts Tagged “The NPD Group”

Survey Indicates Greater Interest in Healthy Eating

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DSCN3876+1The latest Kitchen Audit survey by The NPD Group indicates consumers are showing reinvigorated interested in fresh, more healthful options, based upon the appliances, cookware, utensils and food ingredients they have on hand in their kitchens.

Shoppers are stocking their pantries with more almond milk, Greek yogurt, quinoa and sea salt than they were in 2011, revealing growth in the focus shoppers place on nutrition.

Additionally, consumption of fruits, vegetables, meat, poultry, fish and eggs grew by 20 percent to more than 100 billion eatings between 2003 and 2013, and NPD forecasts that all three meal occasions will get even fresher over the next five years, particularly driven by younger generations.

“The fact that U.S. consumers are stocking items that are perceived fresher or healthier speaks to the bigger picture needs of consumers today,” says Darren Seifer, NPD food and beverage industry analyst.  “Not that people are stopping the consumption of other items that historically have been on hand in kitchens, but what people are grabbing for more readily seems to be toward the fresh side with more healthful benefits.”

For example, Greek yogurt, which maintains a strong source of protein, rose from a market penetration of 9 percent in 2011 to 29 percent in 2014.

Likewise, Quinoa, a popular “super food,” increased its presence in U.S. kitchens by 8 percent since 2011 and is now a staple in 13 percent of households, based on NPD’s audit.

And both Sea Salt and Almond milk, healthier alternatives to their popular counterparts, have each seen a 6 percent increase in household penetration in that four-year period.

Now in its 8th edition, the 2014 Kitchen Audit study is based on reporting by a nationally representative sample of approximately 2700 U.S. households.

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Side Delights Steamables Takes Aim At Today’s Time-Pressed Shopper

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DSCN4671By Fresh Solutions Network

The NPD Group just released their 29th annual Eating Patterns in America report, and finds that an increase in meals from home is one of the single biggest changes in eating patterns in Americans in the last five years.

“We are eating more meals in our homes, but not cooking more dishes,” says Harry Balzer, vice president of The NPD Group and author of the report.  Nowhere is this more apparent than in the fresh potato category, where the white-hot microwaveable/steamable segment has seen dollar sales shooting up a scorching 31 percent for the latest 52-week period ending 9/27/14, according to data from Nielsen FreshFacts®.

One potato brand is uniquely positioned to take advantage of these trends to satisfy Americans who want fresh, nutritious food fast and with a minimum of fuss. Side Delightsâ Steamables™ are triple washed, fresh, whole, small potatoes in a microwave safe package that is ready to serve in just 8 minutes. And Steamables are the ONLY microwave-ready potato brand that uses light-blocker packaging technology to keep potatoes fresher and protected from greening due to harsh store lighting.

Side Delights Steamables come in 7 delicious potato varieties – Russet, Red, Golden, White, Purple, Fingerling and Sweet Potatoes – the most expansive lineup in the steamable segment. And the inclusion of Purples, Fingerlings and Sweet Potatoes brings together these rapidly growing specialty potato types with the on-trend convenience of microwave cooking.

“Retailers have a tremendous opportunity with offering their shoppers more quick and convenient ways to enjoy fresh potatoes” said Kathleen Triou, President and CEO of Fresh Solutions Network. “Side Delights Steamables gives them a complete lineup of gourmet potatoes that appeal to time-starved families as well as Millennial shoppers, all packaged using the latest technology to protect their premium quality.” While Triou recommends merchandising Side Delights Steamables in the produce department with other fresh potatoes on an everyday basis, she notes that the big volume opportunities come from displaying these high-impulse potatoes near rotisserie chicken in the service deli or adjacent to the ready-to-heat entrees in the meat department.

Side Delights Steamables are perfectly positioned for today’s busy consumer – the fast, easy, delicious way to serve fresh potatoes with any meal!

About Fresh Solutions Network, LLC: Fresh Solutions Network is where potato growers work together for individual growth and category success. Fresh Solutions Network helps the most sophisticated potato and onion buyers grow their categories, fill product gaps, maximize category investment, and increase sales. We reinvented the procurement model by introducing a direct-supply “dream team.” Our approach gives you unprecedented access to competitive insights, collaborative innovation and optimal potato and onion assortment. Fresh Solutions Network Partners grow, pack, sell and deliver potatoes and onions directly to their retail and foodservice customers, providing seamless, transparent product supply and service. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), and Sun-Glo of Idaho, Inc. (Sugar City, ID).

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Consumption of Nuts is Motivated by Health, Weight Needs

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By The NPD Group

IMG_6445The recently released Harvard study on the health benefits of eating nuts  just confirmed what health conscious consumers already know, that nuts are good for you, reports The NPD Group, a leading global information company.  NPD’s food market research finds that nuts rank among the top 10 snack-oriented convenience foods for U.S. consumers motivated by health and weight needs.

Nuts are a popular snack for breakfast and morning snack but are eaten throughout the day by health and weight conscious consumers who want a nutritious, natural, better-for-you snack, according to NPD’s Snacking in America report, which examines long-term attitudes and behaviors about snacking as well as snack selection drivers. Consumers who are motivated to choose nuts and other better-for-you snacks based on health and weight needs tend to be seniors and empty nesters, adult females, and higher income households.  

The consumption of nuts is not limited to the health and weight conscious. Seventy-seven percent of U.S. households have nuts or seeds on-hand and 19 percent of individuals eat nuts at least once in a two week period, finds NPD.  Nuts are consumed primarily as an in-home snack but are often incorporated into morning, lunch, and dinner meals.  In addition to its choice as a healthier snack, nuts are also popular among consumers looking for a filling or a quick, convenient snack.    

“Whether to meet the needs of the health and weight conscious or as an easy grab-and-go snack, nuts are a popular choice among snackers,” says Darren Seifer, food and beverage industry analyst.   “Food manufacturers and retailers have a variety of options and audiences for marketing nuts.”

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