A handful of these new Florida University modified tomatoes a day could help you easily reach your recommended daily vitamin A intake. Researchers at the UF/IFAS College of Agricultural and Life Sciences introduced the CCS gene, found in peppers and involved in carotenoid biosynthesis, ...

Elgin, MN –  Honeybear Brands, a leading grower, marketer and developer of premium conventional and organic apples, pears and cherries, is urging retailers to remind shoppers to eat more fiber rich apples, in an effort to help them reduce their risk of certain cancers, including Colon ...

According to market data agency Verified Market Reports, growth is driven primarily by the health trend, an increasing demand for organic and locally sourced fruits and vegetables, and a shift toward convenient, at-home, healthy eating. North America leads in produce box demand, accounting for ...