WILLCOX, Ariz. — Redi Bits is a new snacking tomato variety from EuroFresh Farms, a year-round producer and marketer of greenhouse grown tomatoes and cucumbers located in Willcox and Snowflake, Ariz., Under the newly created label of ArtiSun™ Farms, Redi Bites are packaged in a greenhouse inspired clam shell that allows consumers to rinse, eat and store these grape-sized tomatoes.
“We are thrilled to introduce Redi Bites and ArtiSun™ Farms,” said Mark Cassius, executive vice president of EuroFresh Farms. “We spent more than a year creating the perfect container to package this distinctive, full-flavor snacking tomato for easy consumption. In addition, we feel the development our new label, ArtiSun™ Farms, reflects our passion for the artistry behind growing the best tasting produce possible, with the help of the bountiful Arizona sun.”
The reviews from the test markets are positive with retailers reporting their preference for the sweet taste of the tomato and attractive and yet functional packaging that easily stacks for display. With fewer than 100 calories per serving, Redi Bites will likely be favored as a healthy, on-the- go snack.
“This product is one of many that EuroFresh is considering for the produce-snacking category,” said Cassius. “We believe the snacking category will represent a growing part of our product line in the next year as we strive to meet our consumer demands for convenient, flavorful and healthy snacking options.””
ABOUT EUROFRESH FARMS
Eurofresh Farms is the leading year-round producer and marketer of greenhouse tomatoes in the United States and employs more than 1,100 Arizonans. A leading innovator in the branded, flavorful fresh tomato and cucumber industry, Eurofresh provides premium quality and certified pesticide-free products grown with care in one of the world’s largest greenhouse complexes with abundant Arizona sunlight. Eurofresh’s two greenhouse facilities span 318 acres in Willcox and Snowflake, Ariz.