Dole Partners with Magazine to Inspire Healthy Eating

by Dole Food Company, Inc.
MONTEREY, CA — A   unique, year-long partnership between DOLE® Salads and EatingWell Magazine   seeks to inspire Americans to eat more salads, fruits and vegetables in 2013   — and ultimately live happier, healthier lives.This partnership   represents the first time the world’s largest provider of fresh fruits and   vegetables has teamed up with a major media brand. The year-long alliance   between Dole and EatingWell print and online properties includes a host of   initiatives designed to demonstrate just how easy and delicious a balanced   diet rich in leafy greens and fresh produce can be.Elements include delectable new recipes and   serving suggestions from the kitchens of Dole and EatingWell, educational   outreach, a spring blogger and media summit and a consumer sweepstakes that   will reward one lucky salad fan with a $25,000 customized health and wellness   prize package.”Eating well is the foundation for living   well — and we’re out to give Americans the recipes, serving suggestions and   inspiration they need to make 2013 their healthiest and happiest year   yet,” said Chris Mayhew, VP of marketing for Dole Fresh Vegetables.   “More than just providing resources, our goal is to work with the   experts at EatingWell to offer very tangible ways for families to eat more   wholesome, nutritious meals that are flavorful and satisfying. Ultimately,   both brands have come together to redefine what healthy eating looks — and   tastes — like.”

The partnership is part of Dole’s larger   mission of increasing America’s nutritional wellness and reducing a number of   negative health trends through greater consumption of fresh fruits and   vegetables. This long-term goal is also what attracted EatingWell to Dole.

“One of our goals is to help Americans   learn to love healthier foods through delicious, healthy recipes,” says   Lisa Gosselin, editorial director for EatingWell. “Right now, only one   in three Americans is getting the servings of fruits and vegetables he or she   needs to stay healthy. We’re excited to work with Dole to share some easy,   amazing recipes and new ways to enjoy fresh produce.”

Recipes   that Go Beyond the Bowl

As part of the collaboration, chefs, nutrition   and test kitchen experts at the EatingWell headquarters in Vermont have   worked with Dole to provide consumers with salad and vegetable-based recipes,   serving, pairing and meal-planning suggestions that highlight salads, fruits   and vegetables, and are suitable for Americans at every stage of their lives.

Examples range from inspired new takes on   salad classics — like Chopped Tandoori Chicken Salad, Taco Salad and Spinach   Salad with Steak & Blueberries — to beyond-the-bowl creations such as   Green Pizza, Inside-Out Lasagna, Good Green Tea Smoothie and Ravioli with   Arugula & Pecorino.

Other new salads seek to introduce Americans   to new ingredients becoming mainstream like quinoa (Quinoa Salad with Dried   Apricots & Baby Spinach), lentils (Warm Lentil Salad with Sausage &   Apple), tarragon (Tomato, Tuna & Tarragon Salad) and tempeh (Grilled   Tempeh Salad with Sesame-Ginger Dressing).

The recipe collaboration kicks off this month   with a focus on winter pears — Crunchy Pear & Celery Salad and   Pear-Hazelnut Dressing — and includes a full calendar of seasonal ideas   suitable for parties and entertaining.

For all downloadable recipes and serving   suggestions, go to www.dole.com/salads. New Dole/EatingWell recipes will be   added to Dole’s existing online recipe database throughout the year.

Live   Well Love Life Sweepstakes

A highlight of the initiative is an   opportunity for consumers to join Dole and the EatingWell experts for eight   weeks of recipes, tips and encouragement to inspire a healthier, happier you   — and qualify to win a $25,000 customized health and wellness prize package.

Consumers who answer one of many salad-related   questions on the DOLE Salads website — such as “How will eating salads   help you feel better and more vibrant about life this year?” — are   automatically entered into the Live Well Love Life Sweepstakes to become   eligible for the grand prize plus EatingWell magazine subscriptions,   cookbooks and DOLE Salads. No purchase is required to enter.

The grand prize includes a five-day trip to   Vermont to visit the EatingWell test kitchen and enjoy private cooking   lessons with an EatingWell chef, meal-planning with an EatingWell dietician,   personal fitness training with a local instructor, and more. For complete   details on the sweepstakes and all other elements of the partnership, go to   www.dole.com/salads.

About   EatingWell
Launched in 2002, EatingWell (whose motto is “Where Good Taste Meets   Good Health”) is the multi-platform publisher of healthy recipes,   nutrition advice, cooking tips and research-based articles about food and its   origins. The brand has rapidly diversified from producing its award-winning   flagship EatingWell Magazine (which now reaches more than 11 million readers)   to multiple formats, including a content-rich website www.eatingwell.com   which reaches more than 5 million unique visitors a month, and its vibrant   custom publishing and licensing programs bring its unique content and recipes   to partners worldwide. EatingWell is published 6 times a year by Meredith   Corporation (NYSE: MDP).

About DOLE® Salads
DOLE Salads is one of the world’s largest lines of packaged salads, with 47   unique salad blends and all-natural salad kits. The line is supported by a   comprehensive online library of salad and salad-based recipes, as well as   various consumer-friendly tools like the on-pack DOLE® Salad Guide, Taste and   Texture scales, and “Pairs well with” feature, as well as the Dole   Salad Circle online community of salad lovers. For details, go to   www.salads.dole.com or the DOLE Salads Facebook page at   www.facebook.com/DOLESaladGuide.

About Dole Food Company, Inc.
Dole, with 2011 net revenues of $7.2 billion, is the world’s largest producer   and marketer of high-quality fresh fruit and fresh vegetables, and is the   leading producer of organic bananas. Dole markets a growing line of packaged   and frozen fruit and is a produce industry leader in nutrition education and   research.

Source: Dole Food Company, Inc.