By Fresh Solutions Network
Each year Produce Marketing Association’s Impact Award recognizes companies that bring innovation and excellence in packaging to supercharge the selling of fresh produce. Fresh Solutions Network was among only five winning companies recognized for excellence in packaging with their Side Delights Gourmet Petite potato line.
Fresh Solutions Network’s entry was one of 67 submitted by 56 companies. PMA judges narrowed the field to a group of 20 finalists, which were announced in September; at the recently-concluded PMA Fresh Summit in Anaheim, five overall winners were crowned.
According to PMA, “This notable award recognizes trendsetters that create and deliver bold new concepts into the industry.” Judges were tasked with ranking entrants against the following criteria; Marketing, Sustainability, Consumer Convenience, Supply Chain Efficiency/Functionality and Food Safety. Each entry had to identify how packaging innovation made the product more convenient for consumers or more easily merchandised by their store partners.
“The Gourmet Petite potato line was introduced in 2014 with the goal of providing a fresh new way to make every meal a little more interesting and enjoyable” stated Kathleen Triou, President & CEO for Fresh Solutions Network. “With Side Delights Gourmet Petite potatoes, consumers can enjoy the flavor, color and excitement of the specialty potatoes they find in fine-dining restaurants or see on their favorite cooking shows with the meals they make at home.”
“Consumers are looking for new ways to serve their favorite side dish – potatoes! – and growth of the Petite potato segment is leading the category at more than 16% year over year” continued Triou. “The Side Delights packaging is visually exciting and features contemporary, bold graphics and appetizing photography that grabs shoppers’ attention. And the stand-up pouch bag enhances shop-ability and convenience to spur incremental purchases.”
“We are thrilled to be recognized by the PMA Impact Awards. We see packaging as a vital component for increasing shopper engagement in the potato category, especially when packaging is often the only way for shoppers to judge the quality of the product inside. High marks for our packaging validates that we’ll create stronger sales on the potato table shelf,” added Triou. “Finally, we wish to congratulate the other award winners which were CMI for its Go-Go fresh cherry snacking pouch, Earthbound Farm for its PowerMeal Bowls, Mucci Farms for its New Pint tomato packaging and Wholly Guacamole for its grab n’ guac box.”
About Fresh Solutions Network, LLC:
Fresh Solutions Network is where potato growers work together for individual growth and category success. Fresh Solutions Network helps the most sophisticated potato and onion buyers grow their categories, fill product gaps, maximize category investment, and increase sales. We reinvented the procurement model by introducing a direct-supply “dream team.” Our approach gives you unprecedented access to competitive insights, collaborative innovation and optimal potato and onion assortment. Fresh Solutions Network Partners grow, pack, sell and deliver potatoes and onions directly to their retail and foodservice customers, providing seamless, transparent product supply and service. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), and Sun-Glo of Idaho, Inc. (Sugar City, ID).