Their is a growing desire for convenience and variety with potatoes (and many other produce items), according to recent consumer trend studies.
For example, more consumer are purchasing microwaveable bags, specialty mini potatoes, and packaging refreshes. A number of produce companies are increasing their offerings of products that fit these categories, including using microwave technology to offer consumers a way to bring baby potatoes to the table in just a few minutes.
Potatoes sold in supermarkets that are not in bags or sold in bulk are referred to as value-added potatoes and are offered in everything from single, double, or three-spuds to a wrap, or have been enhanced in some other fashion. One company offers steamer potatoes in sauce, for example. Any value added product also costs more. It also is associated with speed of preparation and convenience.
Another produce company is offering C-size potatoes in a microwavable tray. Consumers also can sprinkle on spices, toss it with olive oil or butter, and it’s ready to be taken to the table and served in the tray.
Some folks like having this quick dish as a side, or even an after-school snack. Paired with a salad, it can even make a satisfying main dish for a meatless meal.
One new line of specialty potato products includes red and gold fingerlings and “B” and “C” sizes available in 24-ounce fresh poly mesh bags. It also includes a 12-ounce microwave plastic bag offering that will cook in only a few minutes.