Califorina strawberries and asparagus are two items popular for Easter (which is March 31st) and good volume and shipments are expected leading up to this Christian observance.
Asparagus
California asparagus shippers started shipping last week and will be increasing throughout March. There also is decent volumes of Mexican asparagus crossing the border and will still be available for Easter before its seasonal finish. Most Mexican asparagus is crossing the border into the USA at Calexio, CA and at San Luis, AZ.
Asparagus loadings will be up this Easter because the holiday comes much earlier than the past two years.
Strawberries
California strawberries shipments have been in a bit of a lull from Southern areas of the state, but volume is picking up just in time for Easter movement. Excellent quality is reported.
Shipments of Florida strawberries are in a seasonal decline, with most hauls limited to Southeastern destinations for Easter. That means plenty of trucks loading California berries will be headed to the northeast.
Veggies
Light volume of broccoli and cauliflower is now being shipped out of the Salinas Valley….Lettuce shipments are providing much better volume (although not necessarily great for this time of the year) out of California’s Imperial Valley and the Yuma district in Arizona. Both of these areas combine are averaging around 2,000 truckloads per week.
Strawberries, asparagus and lettuce are comptabile items in a refrigerated trailer (see Transfresh mixer and loading guide ad on home page).
Southern California berries, asparagus – grossing about $5800 to New York City.
California desert vegetables – about $5400 to New York City.