Americans are far short of where health officials and the produce industry would like them to be when it comes to eating fresh fruits and vegetables.
A new method of estimating how much fresh produce consumption by Americans should provide more accurate data, but the disappointing bottom line still comes up.
A report, Adults Meeting Fruit and Vegetable Intake Recommendation – United States, 2013, from the Centers of Disease Control and Prevention estimates 91% of Americans failed to eat enough vegetables and 87% failed to eat enough fruit in 2013, based on government guidelines.
“Substantial new efforts are needed to build consumer demand for fruits and vegetables through competitive pricing, placement and promotion in child care settings, schools, grocery stores, communities and worksites,” according to the CDC’s July 10 report.
Neither the statistics nor the recommendations surprised Elizabeth Pivonka, president and CEO of the Produce for Better Health Foundation, Hockessin, Del. She said the state-by-state breakdown in the report confirms previous research, showing that residents of Southern states have the lowest consumption of produce, which the CDC says leads to higher rates of stroke, heart disease and cancer.
“This is the first year they are asking about the frequency at which people are eating fruits and vegetables,” Pivonka said. “That means we can’t really compare this survey to previous years, but it gives us a new baseline that is probably a better way to measure what people are doing.”
The survey for 2013 asked respondents how many times per day, week or month they consumed 100% fruit juice, whole fruit, dried beans, dark green vegetables, orange vegetables, and other vegetables over the previous month as part of the rotating core questionnaire administered every other year. The survey specifically excluded fried potatoes.
If fried potatoes are included, estimates for vegetable consumption are 30% to 44% higher, according to the report. If non-100% juice beverages are included, fruit consumption is 4% to 6% higher.
Highlights from the report include:
- During 2007-2010, half of the total U.S. population consumed less than 1 cup of fruit and less than 1.5 cups of vegetables daily;
- Median frequency of reported fruit intake across all respondents for 2013 was once per day, ranging from 0.9 in Arkansas to 1.3 times per day in California; and
- Median frequency of reported vegetable intake for 2013 was 1.7 times per day, ranging from lows of 1.4 times a day in Louisiana, Mississippi, and North Dakota to 1.9 times per day in California and Oregon.
The survey logged responses from 373,580 respondents. Another 118,193 took the survey, but they were not included in the results for various reasons, including non-resident status, failure to answer all questions or providing “implausible reports” of eating fruit more than 16 times a day and eating vegetables more than 23 times a day.