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Riverside, C.A. — California-based avocado marketer, Index Fresh is talking about imperfect fruit, those less than perfect avocados. The ‘So Good – Grade 2 Avocado’ brand has a few blemishes on the outside, but taste just as good as a Grade 1 avocado.
There are a lot of reasons why an avocado may be deemed ‘imperfect’ and marked as Grade 2 fruit. An avocado with sun damage or other scarring on its skin doesn’t always mean blemishes or brown spots on the inside.
“The inside of an imperfect avocado will be the same as the inside of a fruit you buy at the grocery store,” said Bailey Diioia, Ventura Field Representative for Index Fresh.
For Index Fresh, Grade 2 avocados are as precious as any other. So, these are marketed to the food service sector keeping in mind that what’s on the inside matters the most. After the bins from the fields arrive at an Index Fresh facility, the team sorts through them and hand-grades the avocados before packing them up for customers.
The avocado company partnered with Vevian Vozmediano (@VevianVoz), Personal Chef and Lifestyle Coach, for easy and delicious recipes using the ‘less than perfect’ fruit. “Imperfect fruit is actually perfect for so many recipes and the mango salad with avocado dressing is an excellent example of how we can use these avocados,” she said.
About Index Fresh
Index Fresh is a worldwide marketer of avocados, sourcing from all major growing regions around the globe, including California, Mexico, Peru, and Chile. Through its dedication to quality, consistency, and innovation, Index Fresh continues to be a leader in the industry.
Headquartered in California, the company has facilities spread across Texas, Pennsylvania, Iowa, Ohio, Colorado, and Illinois. Early this year, Index Fresh also started operations at its new packing, bagging, and ripening facility in Pharr, TX.