By Chilean Fresh Fruit Association
The first-ever North American marketing campaign for the Chilean Kiwifruit Committee is now in full swing and set to continue through the end of September. As of the week of August 5th, more than 19,000 tons of kiwifruit had been shipped to North America, with shipments expected to continue through September.
The Port of Philadelphia is a major receiver of Chilean kiwi.
Karen Brux of the association noted that while retail marketing and merchandising support is crucial, so is ongoing consumer communication. “There are so many choices in the produce department, so we need to make it as easy as possible for consumers to choose Chilean Kiwifruit. How does it taste? What role does it play in a healthy lifestyle? How do you choose a ripe kiwifruit? If it’s not ready to eat, how do you speed up the ripening process?”