The Association of Producers and Packers Exporters of Avocados from Mexico (APEAM) has kicked off the Super Bowl season with a shipment of over 64,000 tons of the fruit.
Widely known as the peak season for guacamole enthusiasts, the upcoming Super Bowl LVII will be no exception. AFC Champions Kansas City Chiefs take on the NFC champs Philadelphia Eagles February 12th in Glendale, AZ.
Avocados From Mexico is currently the top seller in the U.S. and the brand is no stranger to the sports event, with over 360 marketing campaigns integrating consumers for almost a decade.
Shipments usually begin four weeks prior, with Mexican growers expecting a strong demand.
Avocados from Mexico will be present during the Super Bowl with a new 30-second commercial, which highlights flavor and other benefits of avocados and guacamole.
The Mexican avocado industry leads global production and exports, with over a million tons shipped worldwide.