Wenatchee, WA: CMI Orchards’ hottest CatStats report shows Envy™ apples dominate as the biggest star of the summer. Originally from New Zealand and crafted through natural plant-breeding methods, this cross between Gala and Braeburn quickly emerged as the apple that has everything. Sweet and crunchy, with white flesh that stays white even after being cut, Envy™ apples command a strong brand following and over-the-top consumer desire that keeps them consistently at the top of the charts in the apple market.
Danelle Huber, CMI’s Senior Marketing Manager, reports Envy™’s top-notch rankings with consumers is just one small indicator of the apple’s consistent and steadfast popularity. According to NielsenIQ, the demand for this apple is surging. “Envy™’s popularity has been skyrocketing over the last 52 week period. With a 19% increase in sales and a 28% increase in volume across the United States, Envy™ secures the 8th most popular spot in the U.S. right now.” She adds that this means Envy™ makes up nearly a quarter of branded, high-flavor apple sales volume.
NielsenIQ also reports over the last six months that the Mountain, West North Central, and East North Central divisions enjoyed the largest increases in the Consumer Demand Index, putting Envy™ as the #1 branded apple of choice in the South region and #2 in all the others. This marks a total growth across US regions between 23% and 44.2%.
“Envy™’s fan base continues to soar. Since arriving to market, this luxury apple continues to break sales records time and time again,” says Rochelle Bohm, Vice President of Marketing at CMI. “Its delicate, sweet flavor and crisp, slow-to-brown flesh leaves customer demand high, while the longevity of its stored life and social media presence feeds a growing fan base.”
Bohm goes on to explain that the powerful global marketing presence of Envy™ apples delivers unparalleled brand awareness, helping retailers significantly boost sales while giving their customers what they crave. “Envy™ delivers year-round opportunities for retailers to build category sales with ease,” she says. “A high-performing apple paired with gorgeous branding and availability in both conventional and organic options make Envy™ the ultimate star of the summer.”
About CMI Orchards and Envy™ apples:
CMI Orchards is one of Washington State’s largest growers, shippers and packers of premium quality conventional and organic apples, pears, and cherries. Based in Wenatchee, WA, CMI Orchards delivers outstanding fruit across the U.S.A. and exports to over 60 countries worldwide.
Envy™ is a registered trademark owned by the T&G group of companies. Envy™ apples are sold and distributed by exclusive North American sales agents, including Oppy, Rainier and CMI Orchards, under the leadership and support of the local brand marketing team of T&G Global.