Mexico’s avocado industry is poised for another strong year in 2025, with production forecast to reach 2.75 million metric tons (MMT)—a 3% increase over 2024, according to the USDA.
The growth is driven by stable growing conditions, improved agricultural practices, and strong international demand, particularly from the United States. Exports are projected to hit 1.34 MMT, up 5% year-on-year, with the United States expected to absorb 80% of Mexico’s avocado exports by volume. Canada followed with 7%, and Japan accounted for 3%.
Mexico continues to dominate the global avocado trade, supplying nearly 88% of total U.S. imports in 2024. Domestically, avocado consumption continues to rise, growing nearly 10% to 27 pounds per capita in 2024. However, avocados are still considered a luxury item in Mexico due to their relatively high cost compared to other fruits. Despite its success, the industry is under increasing pressure to address its environmental footprint.
In response, the Avocado Institute of Mexico launched its Path to Sustainability plan in April, aimed at aligning all major stakeholders—from the country’s 35,000+ growers to packers and exporters—under a unified strategy. The plan targets four core areas: water, biodiversity, climate, and deforestation, and lays out a roadmap with specific goals and benchmarks to achieve water, carbon, and deforestation neutrality by 2035. The sustainability initiative also includes commitments to cover orchard floors, improve soil health, and restore ecosystems. According to environmental consultant Ernesto Enkerlin, the water footprint of avocado farming has historically been overestimated due to the failure to account for the ecological benefits of the orchards themselves. With updated methodologies, the industry now sees water neutrality as a realistic goal—and a potential benchmark for other crops.
Meanwhile, avocado imports into Mexico remain low and are projected to decline by 10% in 2025 to just 3,800 MT, reflecting the country’s ability to meet demand through local production. Imports mainly occur during seasonal gaps and come from countries like Peru and Colombia. With exports surging, domestic demand growing, and a bold sustainability framework underway, Mexico’s avocado industry is positioning itself not just as a global leader in volume—but as a model for long-term, environmentally conscious growth.
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