With approximately 40% of the California avocado crop harvested by late May, the California Avocado Commission anticipates continued strong shipments through the summer. There were robust volumes in June and the crop forecast predicts this to continue in July, ranging from 11 to nearly 17 million pounds weekly, before gradually declining from August into September.
The California Avocado Commission’s marketing campaign includes consumer advertising, social media, public relations and influencer activities as well as customized programs for participating retailers and foodservice operators.
The Commission reports that advertising impressions through April alone exceeded 31 million, and its social media performance is surpassing both CAC’s goals and industry benchmarks.
About the California Avocado Commission
Created in 1978, the California Avocado Commission of Irvine, CA strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. Ethically sourced California avocados are sustainably farmed and locally grown for exceptional quality and freshness, by about 3,000 growers in the Golden State.
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