The jackfruit market is gearing up to reach new heights. According to the latest data from Research Intelo, the global market for the fruit reached a valuation of $343.2 million in 2024, reflecting strong demand for the product worldwide.
These results align with the upward trend the market has been experiencing, translating into a projected growth rate of 6.7 percent from 2025 to 2033. By the end of 2033, the global jackfruit market is forecasted to be $620.4 million business.
This spiky-peel fruit may not be top of mind for most Americans, but the tide has been changing steadily in the last decade. Consumer awareness about plant-based diets and the ever-growing trends driving veganism and vegetarianism have translated into constant growth rates for the product.
Jackfruit has been known to be used as a delictable meat substitute in various recipes, such as vegan-friendly dishes like tacos, burgers, and stir-fries. Its shredded texture mimics pulled pork or chicken, making it an ideal component in plant-based diets.
This health-conscious approach is not limited to those adhering to vegetarian and vegan diets, as consumers are increasingly seeking additive-free, low-calorie, high-nutritional-value foods.
For consumers looking to align their values with their grocery list, jackfruit has also proven to be a sustainable product. Its trees are resilient, requiring minimal maintenance, and yielding a high amount of fruit per season. Their low carbon footprint and minimal input requirements position the product as an eco-friendly crop—a growing priority for sustainable agriculture investors.
It’s this nutritional value and culinary versatility that have transformed the global jackfruit market, turning this regional staple into a global superfood, gaining widespread popularity in Western markets.
Like any growing market with ample potential, the jackfruit market faces a few challenges that could hinder its sustained growth.
Limited supply chain infrastructure, post-harvest losses, and a lack of awareness among consumers in non-tropical regions remain significant hurdles that the fruit’s growers and distributors must overcome. Additionally, the fruit’s large size and perishable nature make transportation and storage difficult, making market expansion a logistical challenge.
However, technological advancements in food processing and preservation might change the landscape. Innovations in food processing, cold chain logistics, and packaging have begun to address long-standing challenges in the handling and storage of fruit.
Meanwhile, advanced vacuum sealing, freeze-drying, and canning techniques are extending the shelf life of jackfruit products. Additionally, new machinery is making it easier to process the fruit for mass consumption, enabling manufacturers to scale operations efficiently and reduce post-harvest waste.
Several startups are currently exploring ways to extend jackfruit’s shelf life, and the eventual creation of diverse product offerings, ranging from dehydrated chips to canned curry, could help distributors bypass the shelf-life conundrum altogether.
The market outlook for this tropical fruit is promising as health trends, environmental awareness, and food innovation continue to evolve.
Consumer interest in sustainable superfoods is expected to continue rising, boosting demand for the fruit in diverse formats—from fresh and frozen to snacks and meat alternatives. With growing investments in agritech and global supply chains, jackfruit is poised to transition from a niche ingredient to a mainstream dietary staple across continents.