While avocados loadings spike leading up to Cinco de Mayo, Mission Produce of Oxnard, CA reports mango volume also jumps ahead of the holiday. Cinco de Mayo is the second highest peak each year for avocados following the Super Bowl. However, the holiday is the leading volume jumper for mangoes.
Shipments were big for both fruits for Cinco de Mayo last year: 32.4 million pounds of avocados and 12.4 million pounds of mangos were shipped, generating a combined $99 million in sales, according to market research firm Circana. Consumer insight and data company Numerator is projecting those numbers to increase this year.
The industry is looking at double-digit lifts in volume sales of avocados and mangos for Cinco de Mayo. In 2024, the celebration gave avocados an 18 percent volume lift and mangos a 25 percent boost in volume sales compared to the prior week, according to Circana.