Aneberries, (the National Association of Berry Exporters in Mexico, are planning for a record-breaking season, forecasting a 25% increase in shipments to the U.S, rising from around 250,000 tons in 2024 to approximately 300,000 tons by the end of the 2024–2025 season.
Aneberries sees itself as a supplier of strawberries, raspberries, and blackberries to North America, thanks to its unmatched logistics. No other country rivals Mexico in delivering fresh berries to U.S. markets as quickly. Mexico already accounts for nearly 87.8% of all strawberries imported into the U.S., making up 14.8% of the total global export value in fresh berries Aneberries notes while the national berry cultivation area has shrunk, from over 148,000 acres in past years to an estimated 118,700–123,500 acres by November 2025, the industry is pivoting toward improved productivity and variety, rather than seeking increased land use. This strategic shift supports the strawberry export boom without expanding acreage.
Export trends vary across berry types: blueberry exports remain steady at about 63,000 tons despite reduced growing area in Jalisco and northern Sinaloa. Raspberry exports are expected to dip 3%–4%, down from 120,000 to approximately 115,000 tons. In contrast, blackberry exports are projected to rise by 8%, reaching between 80,000 and 85,000 tons, up from 77,000 tons.
Mexico’s berries aren’t just destined for the U.S, other key markets include Canada, Europe, Japan, and various Asian countries. Notably, blueberry shipments to Japan recently doubled, climbing from around 700–800 tons to approximately 1,600 tons.