Naturipe Farms has reported a “record-breaking year” for domestically grown blueberries, driven by high volume, premium quality, and strong demand for proprietary varieties Envoy and Keepsake. These varieties are now being harvested at scale for the first time, offering retailers and consumers some of the market’s best blueberries.
Jim Roberts, President of Naturipe Farms, stated, “Thanks to years of investment in breeding, we’re seeing a bumper crop of our jumbo blueberries, Mighty Blues, and premium Sweet Selections—and they’re selling out fast. Retailers and consumers alike are showing unprecedented enthusiasm for these flavor-packed berries.”
The company’s organic blueberries are also experiencing record demand and volume this summer. Near-perfect growing conditions in the Pacific Northwest during winter and spring have contributed to a strong, sustained domestic organic season, according to Naturipe.
With high-quality fruit and ample supply, larger pack sizes are gaining popularity at retail, driven by consumer preferences for better taste, value, and healthy summer snacking.
Naturipe’s position as the largest breeder and producer of blueberries in the U.S. provides a strategic advantage, enabling the company to supply high-quality fruit today and support the future of sustainable blueberry production nationwide.
Roberts emphasized, “Consumers now expect better-tasting fruit, longer shelf life, and strong sustainability stories as the standard—not the exception. Naturipe is proud to meet and exceed those expectations with our proprietary varieties, grower partnerships, and commitment to innovation.”
Blueberries continue to play a role in health and nutrition, providing antioxidants, fiber, and vitamin C. They remain a popular choice for fresh eating, smoothies, and summer snacking, according to the company.
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