Sun Belle of Schiller Park, IL is proud to announce the expansion of its strawberry program through new grower partnerships in Central Florida.
This strategic addition will round out Sun Belle’s robust year-round supply of fresh berries.
Central Florida is renowned for its thriving winter strawberry crop, producing fruit with exceptional flavor from late November to early April. In partnership with veteran Plant City, Florida growers, Sun Belle will offer top-performing Florida strawberry varieties, including the Florida Brilliance, Florida Ember, Florida Encore and Sweet Sensation, throughout the upcoming winter season.
This Florida crop will complement Sun Belle’s existing production in Baja California and Central Mexico, creating a seamless supply calendar for retail partners.
“This expansion truly aligns with where Sun Belle is as a whole – we are growing rapidly and making strategic, forward-thinking moves that strengthen our supply chain and ensure our retail partners can meet their consumer demand every week of the year,” said JC Clinard, CEO of Frutura’s Berry Division. “It also hits close to home for me. With Plant City being my home base, I’ve come to personally know and trust this passionate community of growers.”
Taylor Hazelwood, Vice President of Sales at Sun Belle, added, “Our experienced team has built a truly notable berry program over the years. The addition of Florida’s winter crop allows us to continue to provide our retail customers with berries that meet our high-quality standards and satisfy the continued consumer demand for flavorful strawberries every month of the year. It’s an exciting growth opportunity for our retail relationships and for our brand.”
Sun Belle’s Director of Marketing, Hailey Clark, emphasized the program’s alignment with the company’s brand promise and shares that the excitement doesn’t stop here.
“This Florida program is one of many steps Sun Belle is taking to deliver on our brand promise of quality, reliability, and innovation. Our team has been strategically developing new offerings like unique on-the-go blueberry packaging and premium berry programs – initiatives designed to excite loyal berry consumers while also attracting new ones. We’re eager to share these innovations with our family of retail partners.”
About Sun Belle
Founded in 1986 and a member of the Frutura company, Sun Belle LLC. markets and distributes the finest berries, including blueberries, raspberries, blackberries, strawberries, and golden berries. Known for exceptional quality, innovative programs, and dependable supply, Sun Belle serves leading retailers, wholesalers, and foodservice providers year-round.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.