Berry grower and marketer Wish Farms says it is gearing up for a high-quality crop of organic Georgia blueberries, highlighting its south Georgia grower, Major League Blueberries. The high-density 160-acre organic farm is owned and operated by Malcolm McCoy and former major league outfielder and current Atlanta Braves television color analyst Jeff Francoeur.
“They are a top-quality producer that has invested heavily in the infrastructure of their farm,” Wish Farms Blueberry Grower Relations Manager Joel Whitehead said in a news release.
MLB uses automated harvesting and is an early adopter of the Netherlands-based FineField Harvy500, according to Wish Farms. The remote-controlled platform gives the farm flexibility to supplement its hand harvesting without sacrificing quality, the company added.
“Their attention to detail, as well as their clean, well-manicured fields are second to none; the innovative techniques they employ really set them apart,” Whitehead said.
MLB begin harvesting organic blueberries the third week of April and will continue into June. The farm features Farthing, Suziblue, San Joaquin, Spring High, and Legacy blueberry varieties. Wish Farm says weather has been ideal for the MLB farm and expects its crop to record strong yields.
“Jeff and Malcolm have both been very successful in their careers,” Whitehead said. “They bring the same excellence to their farming operation, and we have been proud to work with them for the last seven years.”