by Columbia Marketing International (CMI)
Shipments of U.S. grown Kanzi® brand apples are peaking and over the next few weeks will set new records for retail sales performance. During the past 52 weeks, flavor-intense Kanzi® have been one of the brightest stars of the apple category, increasing in sales by over 87%.
Robb Myers, Vice President of Sales at CMI reports retail interest in Kanzi® is very high. “Kanzi apples are really turning heads at the retail level,” said Myers. “Over the past year, apple category dollars are down, yet Kanzi® is still driving incredible growth.”
Myers says that between March 15 and May 1, sales of Kanzi® apples in the U.S. peak. “This is the time for Kanzi®,” said Myers. “Kanzi® flavor develops in storage so we release it in late winter just as sales momentum in the apple category is beginning to slow.”
“There is nothing like a new item to invigorate category sales,” said Myers.
Myers added that the season for this Washington State apple extends through the end of April when imported Kanzi® arrive from New Zealand.
Steve Lutz, Vice President of Marketing for CMI, says national retail scan data results document the strong performance by Kanzi®. According to Lutz, Nielsen data reveals that over the past year, Kanzi® had the number one dollar growth rate among the 35 best-selling varieties in the U.S.
“We’re seeing Kanzi® selling successfully in nearly 3,500 stores nationally,” said Lutz. “The next six weeks are prime time for retailers to let their shoppers try this spectacular new apple.”