Brisk potato shipments right through the holidays and leading up to the February Super Bowl are seen by Idaho shippers, who are optimistic over excellent quality and a little less volume.
Wada Farms Marketing Group of Idaho Falls, ID describes the current period as “…the Super Bowl of potato movement.”
He described quality as “top notch.”
The company reports a good profile (size, quality and variety) across the board for foodservice and retail customers.
Besides conventional varieties, Wada Farms has russet, red, yellow and some purple organic potatoes.
Its organic potatoes are available from July through April.
Eagle Eye Produce of Idaho Falls, ID had one of its best harvests, which was described as exceptional.
Wilcox Fresh of Rexburg, ID reports an outstanding crop with good size and quality, noting there were too many potatoes last year.
Idaho’s potato acreage dropped from 329,000 acres last season to 312,000 acres for 2024-25, according to the Idaho Potato Commission of Eagle, ID. Growers have returned to a typical year of acreage and yields.