YUMA, AZ – With the impending New Moon, Natural Delights is preparing their retailers with two, five, and eleven-pound date boxes to satisfy the demand driven by Muslim shoppers preparing for Ramadan.
Based on the lunar calendar, the observance starts on February 28th this year, but stores are advised that celebrators will start acquiring dates mid-February to have a surplus for the month of festivities ahead.
Last Ramadan, average weekly Medjool date sales increased by 31% for the category, while Natural Delights average weekly sales increased by 44%, according to Circana data. The growth of the Muslim community in the U.S. has contributed to an increased visibility of Ramadan practices and traditions across the country. Additionally, with the rise of social media, more Americans are becoming aware of and acknowledging Ramadan.
“Dates are traditionally eaten as a quick energy source before sunrise during Ramadan, and they pair wonderfully with complementary foods to help sustain energy throughout the day. Coffee, for example, is a beloved morning ritual that, when combined with dates and heart-healthy nuts like almonds or walnuts, provides a boost of caffeine without the crash,” explained Amy Davis, RDN.