By Isabella Silva
The Pacific Northwest cherry season has experienced challenges over the past couple of years. However, as summer 2025 approaches, the PNW sees a positive turnaround for a change, preparing for a highly anticipated cherry season. For shippers, growers, and carriers alike, this time of year is more than just a harvest; it’s a fast-paced, high-demand opportunity to move some of the freshest, most delicate produce in the industry.
This year, Northwest Cherry Growers are optimistic, thanks to favorable weather conditions and a well-timed bloom. Industry reports forecast a strong crop with excellent sizing and quality, especially out of the state of Washington, the region that typically produces over 80% of the nation’s sweetest cherries. As reported by The Packer, volume is expected to ramp up quickly in mid-June and peak by early July. Timing and logistics will be everything.
At the Allen Lund Company, we get it: when cherries are ready, there’s no time to waste! Cherries are highly perishable and require temperature-controlled transportation and precise coordination to maintain their quality from orchard to shelf.
Here’s what to keep in mind this season:
- Time is tight. Cherries have a short harvest window and an even shorter shelf life.
- High volumes are expected, with tighter shipping windows and increased demand for capacity.
- Flexibility is key, as weather, harvest timing, and market demands can change quickly.
“Cherry season in the PNW is looking like it will be back to normal after a few disappointing seasons. We have heard great news from local experts regarding crop size and fruit quality for 2025. Our team is prepped and ready to start moving cherry loads!” – Lisa Towner, General Manager, ALC Portland
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Isabella Silva is Senior Marketing Coordinator at ALC Marketing. She graduated from St. Edward’s University in 2022 with a BA in Communication, complemented by minors in Psychology and Health Communication. In July of the same year, she began her career at the Allen Lund Company in the Marketing department. Isabella is currently pursuing her MS in Public Relations Innovation, Strategy, and Management at the University of Southern California.
isabella.silva@allenlund.com