With over 30 percent retail sales growth in the US this year, Zespri kiwifruit is climbing the ranks of America’s fruit isle, now sitting at number 15 and eyeing a top-10 spot.
The New Zealand company reports kiwi is the fastest-growing fruit in the fruit category, and Zespri is the number one kiwifruit brand driving that growth, selling more than 4x the next best-selling brand.
Zespri attributes much of the brand’s momentum to the company’s popular SunGold variety, which is described as sweet, juicy, and very broadly appealing.
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