
Strawberry shipments from the Sunshine state have seasonally started and good quality fruit is being reported by The Florida Strawberry Growers Association of Plant City, FL.
Wish Farms, Plant City, FL started its season in late November and typically ships strawberries until April.
The company is growing four varieties, Brilliance, Medallion, Ember and Encore. The Ember and Encore are contributing to higher yields and productivity.
Wish Farms focuses on the eastern United States, although it ships all over the U.S. and Canada. However, its Florida strawberries tend to stay east, as there is a heavier supply of Mexican berries in other regions during this time.
“We ship all over the U.S. and Canada, but Florida strawberries tend to stay east, as there is a heavier supply of Mexican berries in other regions during this time,
Naturipe Farms, Salinas, CA, sees good prospects for its central Florida strawberry operations, which started harvesting in November.
Its peak supplies will occur in early 2026. Compared to last year, Naturipe did not have any major weather challenges and expects to have a great season. Naturipe Farms distributes its Florida strawberries primarily on the East Coast.
Grimes Produce Co., Plant City, FL, says Florida strawberries are in demand and Grimes does significant business within the state, but its strawberries find their fruit is shipped across the United States and Canada. A good portion of its product goes to Canada.
Florida Department of Agriculture and Consumer Services, Tallahassee, FL, reports Florida has over 15,000 acres of fresh strawberries in production, an increase of about 2,000 acres compared to last year.
Astin Strawberry Exchange has a new 100,000-square-foot facility and farms about 800 acres. This is the third cooler, which can hold 150,000 flats.
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