Chilean kiwifruit volume is predicted to increase by 20 percent this season, according to the Chilean Kiwi Committee.
The industry counting on growth from four strategic markets: India, the US, Brazil, and Mexico. These are destinations with great growth potential, reports the committee, with large populations and a still very low per capita consumption of kiwifruit ranging from 0.1 to 0.5 kilos per person.
The Chilean kiwifruit industry has been trying to commercially develop the yellow variety for a long time, but existing varieties are in a phase of adjustment and decline, with stable volumes compared to the previous year.
For the time being, green kiwifruit will remain the bulk of Chilean kiwi supply. The goal is to reach the highest quality standards to compete solidly in international markets.
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