The Florida Thai guava season is underway at Tierra Suelta, the Homestead-based tropical fruit grower whose 250-acre, family-owned ranch supplies one of the produce category’s fastest-growing specialty items into North American retail.
“Our Thai guava is grown with a full-time agronomist overseeing every crop, which gives us a reliable harvest of crunchy, tart fruit that’s fresh and flavorful,” said Adrian Abreu, CEO of Tierra Suelta.
The executive explained that the fruit’s peak season is late summer, “when people are looking for a crisp, refreshing snack.”
Industry data support the CEO’s summer hunch. A March 2026 industry report from 360 Research Reports says US guava consumption grew by 19 percent from 2019 to 2024, mainly because of higher demand from Hispanic and Asian communities.
Another industry oversight report from Business Research Insights estimates the global guava market, worth about $2.69 billion in 2024, will grow to $4.84 billion by 2033, with a 7.5 percent annual growth rate.
Tierra Suelta grows, packs, and ships its Thai guava from an on-site 15,000-square-foot Primus-certified warehouse on the Homestead farm. Fruit is harvested six days per week and pre-cooled to extend shelf life, reduce shrinkage, and preserve flavor.
Most fresh Thai guava in America is imported, which means longer wait times and less predictable supply.
By offering Florida-grown fruit, Tierra Suelta can deliver faster, provide a steadier supply, and meet retailer demand for locally sourced specialty items.