Valencia supply from California is strong. “We’re seeing that the crop is heavier than last year. Depending on the growing district, some areas are seeing a lot more volume than others. Overall it’s a good, solid crop this year, and the market doesn’t seem to be straining to absorb it,” says C.J. Buxman of Sunny Cal Farms, Reedley, CA.
The industry as a whole is underway with Valencia production, with some starting as early as April. Production will continue through October for many. What is seen in the industry right now is similar to historical trends in that harvest tends to come down during the beginning summer months with some customer programs on pause. At the end of July and onward, both harvest and volume start to pick up to match demand.
Meanwhile, while Valencia demand is good, prices are indicative of the greater supply meeting that steady demand. “Prices aren’t as high as last year—nothing astronomical out of the gate, but they’re holding steady,” says Buxman, noting the demand for smaller fruit is stronger than larger fruit, which is typical in most years on Valencias.
With Mexico wound down, the crop is a key one in the state. “California Valencias hold a very important place in the juice market, especially given how much volatility there’s been in the global orange juice supply,” Buxman adds.