LOS ANGELES, Calif. – Wonderful® Pistachios, The Original Plant-Based ProteinTM, launched a new multimillion-dollar marketing campaign to further resonate with the growing number of people adding more plant-based protein to their diet. The campaign emphasizes that the best protein is grown on trees, not bred or developed in a lab.
Today’s savvy consumers have changed their perspective to reduce the amount of meat they consume, and it’s more than just a passing trend. A majority, 55%, say their change is permanent, according to HealthFocus data.
At the same time, Mintel data confirms 75 percent of people are adding more protein to their diet. To attract these protein-seeking shoppers, new retail display bins—hitting store floors early this year—will stand out at point of purchase, drawing attention to the plant-based origins of Wonderful Pistachios and offering a solution to those hungry for a plant-protein-powered snack.
“As more consumers make changes in their diet to eat less meat, but simultaneously crave more protein, Wonderful Pistachios represents the perfect snack because it’s a real, whole food containing six grams of plant-based protein per serving,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “When it comes to plant-based protein, you can’t beat the original, and our new campaign drives that message home.”
The new integrated campaign features print ads, social media, digital, public relations, emails, and Wonderful Pistachios retail bins featuring imagery of pistachio trees. The bins provide retailers a lift in sales and will propel the campaign throughout 2020.
These efforts continue the momentum from the Plant-Based Nutrition Leadership Symposium, which was hosted by Wonderful Pistachios in April 2019, and drew an exclusive audience of nutrition experts for an immersion into plant-based nutrition science, culinary applications, and leadership dialogue, while celebrating pistachios in a plant-based context.
The entire campaign will ensure consumers know Wonderful Pistachios is among the highest protein snack nuts, and, unlike meat, protein-powered pistachios are naturally cholesterol free and offer fiber.
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.
Known for our iconic Get Crackin’® campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company.
The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world. Its iconic brands include FIJI® Water, POM Wonderful®, Wonderful® Pistachios, Wonderful® Halos®, Wonderful® Seedless Lemons, Teleflora®, JUSTIN® Wines, JNSQ™ Wines and Landmark® Wines.
BALTIMORE – Gotham Greens announced the official opening of its new, 100,000 square foot hydroponic greenhouse outside of Baltimore. Reimagining a portion of the former Bethlehem Steel Mill located in Sparrows Point, this is Gotham Greens’ seventh greenhouse nationwide and its first greenhouse that will provide a year-round supply of fresh produce to retail, restaurant and foodservice customers across 10 states throughout the Mid-Atlantic and Southeast regions.
The greenhouse will produce more than six million heads of lettuce annually and bring the Brooklyn, N.Y.-based, privately held company’s total annual production to more than 30 million heads of lettuce nationwide. This includes Gotham Greens’ new regional favorite Chesapeake Crunch inspired by the Chesapeake Bay watershed, which helps to filter and to protect drinking water for local residents.
“Gotham Greens is a brand dedicated to changing how people think, feel and interact with their food,” said Viraj Puri, Co-Founder & CEO of Gotham Greens. “We’re excited to introduce our line of leafy greens, herbs, sauces, dips and dressings to even more people up and down the East Coast. By conducting our first harvest during the cold winter season, this underscores our commitment to growing and delivering high-quality, long-lasting and delicious produce all year round.”
Gotham Greens’ produce is grown using hydroponic systems in 100 percent renewable electricity- powered greenhouses that use 95 percent less water and 97 percent less land than conventional farming. The new greenhouse features the company’s latest technological advances, including proprietary data-driven control tools to develop the highest-yielding, most energy efficient indoor farming system on the market today.
Over the past 10 years, the company has helped to create and to popularize the greenhouse-grown produce category among retailers and consumers. In conjunction with its rapid expansion across the Mid-Atlantic, Northeast, New England and Midwest regions, Gotham Greens recently introduced a refreshed visual identity and packaging design that positions the company as a forward-thinking, innovative food brand.
“Given the global issues surrounding conventional agriculture, it is important that we continue to stand out in a field of greens in the produce aisle,” Puri said. “Our thoughtful approach to resource conservation and our brand mission are at the forefront of the design strategy, while our refreshed branding makes it even easier for consumers to shop for high-quality, local produce.”
Gotham Greens is creating 60 full-time green jobs in Baltimore and has partnered with the Baltimore County Department of Economic and Workforce Development and the Center for Urban Families to host hiring events. The company will sponsor a local mobile Pantry On The Go on March 11 in partnership with the Maryland Food Bank to provide fresh produce and other pantry staples to its neighbors facing food insecurity. The event also will serve as a local job fair, recruiting for year- round clean manufacturing jobs in a neighborhood facing high rates of unemployment.
The company’s Baltimore greenhouse will serve as a resource to educate local residents and visitors on the benefits of sustainable, indoor farming by hosting free guided tours, as well as field trips for schools, universities and other local community organizations.
For more information on Gotham Greens, its greenhouses and its products, please visit gothamgreens.com.
About Gotham Greens
Gotham Greens is a pioneer in indoor agriculture and a leading produce and fresh food company. Through its national network of climate-controlled, data-driven greenhouses, Gotham Greens grows and sells long-lasting, delicious leafy greens and herbs along with a line of fresh salad dressings and pesto sauces to retail, restaurant and foodservice customers year-round. Founded in 2009 in Brooklyn, N.Y., Gotham Greens now operates 500,000 square feet of hydroponic greenhouses across five U.S. states with more than 300 team members.
A book published last May titled “Celery Juice: The Most Powerful Medicine of Our Time Healing Millions Worldwide,” is being given at least partial credit for the vegetable leading fresh produce retail sales growth last year.
Strong celery demand in 2019 pushed prices above $60 f.o.b. a carton in April. This year. the celery shipping point prices (f.o.b.) have generally been under $10 per carton in California, still about 15 percent higher than at the same time a year earlier.
Retail sales growth numbers (conventional and organic) in 2019 reveal celery retail sales rose 25.6 percent in 2019, compared with 2018 sales, according to Category Partners of Idaho Falls, ID. Category Partners describes itself as “…a strategic insights company focusing exclusively on the fresh industries in the retail grocery channel. We understand the uniqueness of producing and selling fresh products, along with the unique data and consumer trends it generates.”
Year-over-year sales growth (for conventional and organic) for other commodities) were:
Broccoli: 8 percent;
Raspberries: 7.7 percent;
Blueberries: 7.7 percent;
Onions: 7.6 percent;
Avocados: 7.6 percent;
Lettuce: 7.3 percent;
Packaged salads: 5.6 percent;
Herbs and spices: 5.2 percent; and
Watermelons: 4.3 percent.
“There were only seven categories that were above average in both volume and price, and celery was clearly number one,” the company reported.
Celery volume sold was increased 9 percent in 2019, which means demand was thriving. Conventional celery was up 8.4 percent in sales and organic celery was 12 percent higher for the year. Organic celery accounts for about 9 percent of the total celery category, compared to 5 percent for the organic share of the entire produce department.
The Canadian province of Ontario has approximately 3,000 acres of greenhouses divided about equally between tomatoes, cucumbers and bell peppers.
The Ontario Vegetable Greenhouse Association in Lemington hopes there will be an additional 350 acres or so within the next couple of years. The uncertainty stems from pot legalization in Canada in 2018. Cannabis demand apparently is so high it has put a crunch on availability of work crews and materials used in building greenhouses.
Expansion of some
vegetable greenhouses has been put on hold until builders can catch up.
In 2019 the greenhouse vegetable industry expected a 9 percent growth rate, but it ended up being less than 2 percent.
Some operators with heated, well-lit facilities produce nearly year-round, but others will start picking in late winter. Cucumbers loadings got underway the last half of February and tomatoes begin in the middle of March, while bell peppers will start towards the end of March.
Mastronardi Produce Ltd. of Kingsville, Ontario reports even with favorable weather there simply isn’t enough sunlight hours this time of the year, which limits production. Having high-tech lighting in greenhouses does help.
Mastronardi has expanded its acreage for specialty tomatoes as demand continues to increase.
Pure Hot House Foods Inc. in Leamington received over 265,000 plants in early January.
The grower/shipper started picking its first crop of long English cucumbers in early February works with a number of growers across all regions each season for a consistent supply of conventional and organic tomatoes, peppers, cucumbers and purple baby eggplant.
AMCO Produce of Leamington grows beefsteak tomatoes and seedless cucumbers the year around as well as bell peppers under lights.
The 35-year-old company has over 100 acres of greenhouse product and sees a 10 to 15 percent increase in volume this year.
BAKERSFIELD, CA — Grimmway Farms, a global produce leader and the world’s largest producer of carrots, is shipping regionally through its Lake Park, GA processing facility. It is currently loading carrots and organic vegetables across the Southeast region and Eastern Seaboard. The California-based company is offering conventional and organic carrot products in addition to almost 20 varieties of organic vegetables.
“Cal-Organic is trialing a host of commodities in limited volumes from our Southeast growing region. For the first time, we’re offering an array of premium quality organic leafy greens, herbs, root vegetables and carrots and we plan to expand this regional planting next fall,” said Bob Borda, Vice President of Organic Sales at Grimmway Farms.
In addition to Cal-Organic vegetables, Grimmway is offering conventional and organic baby carrots as well as conventional and organic fresh, cello and jumbo carrots in a full range of pack sizes. The company is also offering conventional and organic industrial peeled chunk carrots. Grimmway expects supply of organic vegetables and carrots to run through April with conventional carrot products loading through May.
Grimmway’s Lake Park facility provides a great option for regional customers. “We are pleased to provide our partners with faster shipping times and fresh, local produce during this season of regional availability,” added Eric Proffitt, Senior Vice President of Sales and Marketing at Grimmway.
Grimmway is loading carrots and organic vegetables from the Lake Park facility Monday through Saturday from 7 am to 11:30 pm and on Sundays from 10 am to 3 pm (EST) by appointment only. To book a loading appointment, please call 866-328-6867.
About Grimmway Farms
Family-owned and headquartered in Bakersfield, California, Grimmway Farms traces its roots to a produce stand opened by the Grimm brothers in the early 1960s. Grimmway is a global produce leader and the world’s largest producer of carrots. Grimmway supplies more than 65 organic, USA-grown crops and brands include Cal-Organic Farms and Bunny-Luv. For more information, visit www.grimmway.com
Diets by senior adults heavy into flavonols (colorful) – antioxidants found in fruits, vegetables and tea – may be less prone to develop Alzheimer’s, according to a new study. Found in neurology.org, said the study was conducted among 921 participants of the Rush Memory and Aging Project .
Researchers found among 921 MAP participants who initially had no dementia in the analyzed sample, 220 developed Alzheimer dementia. The study found individuals with the highest intake of flavonols had higher levels of education and more participation in physical and cognitive activities.
Bottom line, dietary intakes of flavonols (colorful fruits and vegetables) were inversely associated with incident Alzheimer dementia in models adjusted for age, sex, education.
“The top food item contributors to the individual flavonols in our cohort were kale, beans, tea, spinach, and broccoli for kaempferol; tomatoes, kale, apples, and tea for quercetin; tea, wine, kale, oranges, and tomatoes for myricetin; and pears, olive oil, wine, and tomato sauce for isorhamnetin.
“In this community-based prospective study of older persons, we found evidence that higher flavonol intake through food sources, and kaempferol and isorhamnetin in particular, may be protective against the development of Alzheimer dementia. The associations were independent of many diet and lifestyle factors and cardiovascularrelated conditions,” the study read.
The Peruvian table grape season is being wrapped up by Divine Flavor of Nogales, AZ as the importer switches to Chilean grapes.
Divine Flavor’s Chilean grape program lasts into April, when production switches to Jalisco, Mexico.
Early varieties from Chile include thompsons, sugraones, sweet globes and other greens.
Chile exported about 50 million boxes last year, about 60 percent of which went to the U.S.
The Chilean grape season could be down as much as 15 percent this season, in good part due to drought conditions. Still, the company sees decent volumes in the coming months.
“This year, we’ll have more Muscat Beauty, which is a great tasting hybrid,” Gonzalo Mery of Santa Elena, a Chilean grower that supplies Divine Flavor, said in a press release. “We’ve also planted more autumn crisp and sweet globe, both being specialty and high-flavored greens.”
Peruvian growers for Divine Flavor have also planted more highly-flavored varieties. Agricola Don Ricardo plans to plant more Jellyberries and Gummyberries.
“This movement and our decisions are being backed up by data and testing blocks trials,” Arturo Hoffmann, commercial manager for Agricola Don Ricardo, said in the release. “Next season, we anticipate having 85 percent of our production to be of the specialty, high-flavored varieties.”
Vitamins A and C are being phased out on nutrition labels by the Food and Drug Administration in favor of vitamin D and potassium. At the same time Monterey Mushrooms is reminding consumers mushrooms are a source of vitamin D.
The FDA label information changes took place January 1st, according to a news release from Monterey Mushrooms of Watsonville, CA., which grows and ships vitamin D enriched mushroomss.
The mushrooms, labeled “high in vitamin D,” are exposed to ultraviolet light, giving them more than 50 percent of the daily recommended value by the FDA, according to the release. Monterey’s high in vitamin D line include all sliced white and baby bella mushrooms in 8-ounce and 16-ounce packages, and 8-ounce portabellas.
““Exposing mushrooms to ultraviolet light is an extra step during the packaging process and it distinguishes us from other growers,” Lindsey Occhipinti, marketing manager, said in the release. “We see it as added value for shoppers, and we hope they will visit our website for recipes that show how easy it is to incorporate vitamin D into their favorite meals.”
Mushrooms are the only fruit or vegetable that naturally contain vitamin D. Before exposing them to ultraviolet light, mushrooms have less than 2% of the recommended daily value of vitamin D, according to the release.
LANSING, Mich. – Michigan Apples can help keep your heart healthy, along with a balanced diet that includes many fruits and vegetables. The Michigan Apple Committee works with expert Shari Steinbach, M.S., R.D. to communicate the health benefits of regular apple consumption.
February is American Heart Month, so now is a great time to tout the importance of consuming a wide variety of fruits and vegetables.
Apples are naturally fat-free and provide an excellent source of fiber – both soluble and insoluble types. In a 2012 study conducted by Ohio State University, the daily consumption of apples was associated with reduced level of low-density lipoprotein (LDL), also known as “bad” cholesterol. Their research showed that middle-aged adults who consumed one apple a day for four weeks lowered their levels of LDL cholesterol by 40 percent. Other studies found that eating apples daily appeared to lower levels of cholesterol and two other indicators associated with plaques and inflammation in artery walls. Additional health studies and information can be found at www.MichiganApples.com/Healthy-Living.
“Apples are rich in pectin, a soluble fiber, which blocks cholesterol absorption in the gut and encourages the body to use, rather than store this waxy substance. In addition, apple peels are packed with polyphenols. These antioxidants can prevent cellular damage from harmful molecules called free radicals,” said Steinbach. “As far as how much to eat, just follow the apple-a-day saying, and if you eat two-a-day it might be even better!”
In 2018, Steinbach helped the Michigan Apple Committee create a kit as a resource for retail dietitians to help them communicate the many dietary benefits of Michigan Apples. Steinbach tapped in to her extensive experience as a former retail dietitian for Meijer and Spartan Stores to compile resources she knew Retailer RDs would need and use. Everything from recipes, meal plans, social media posts and scripts for media outreach are included in the kit. New sections will be added to the kit in 2020. To request a hard copy or electronic copy, email Staff@MichiganApples.com.
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit www.MichiganApples.com.
California grows and ships nearly 100 percent of the three major U.S. tree nut crops — almonds, walnuts and pistachios.
Golden State growers and shippers are reporting volume may be down on some varieties, but quality of all three is excellent. And despite fewer shipments predicted this season, there should be adequate supplies.
Mariani Nut Co. of Winters, CA sees the popularity of nuts continue to grow as consumers seek healthier snacks choices> Additional nuts are cited as being tasty and convenient. Good heart health is often linked to both almonds and walnuts.
The Almond Board of California in Modesto reports this year’s almond crop already has set a record as the state’s 7,600 almond growers will produce up to 2.5 billion pounds of almonds on 1.2 million bearing acres. This represents a light increase from last year’s production.
Almonds easily lead California’s nut shipments. Over 80 percent of the world’s almonds are grown in California, with about 70 percent of the state’s production being exported.
The almond association attributes the popularity of almonds to health/lifestyle, the growing worldwide middle class and the fact that almonds are a very stable nut with good shelf life and versatility.
The USDA reports walnuts rank second in total nut shipments. However, walnut shipments are predicted to drop around 7 percent this season from last year’s 596.7 million pounds. Sill, adequate supplies are seen.
Walnut consumption continues to increase due to desirable health benefits and the growing trend toward plant-based eating. Some observes predict consumers will likely see walnuts included on more restaurant menus and store shelves in the form of walnut ‘milks,’ plant-based meat alternatives, flours, snack items and more.
It is estimated California supplies two-thirds of the world’s walnut trade.
Nichols Farms of Hanford, CA reports pistachios are the third-ranked tree nut with 487.5 million pounds during the 2018-19 season. Even though a 20 percent drop in volume is seen this season, not shortage is predicted.
The company cites pistachios as being attractive to consumers due to the higher protein, plant-based snacks, and the flavor.
