Author Archive

Hunts Point Market, NYC Talks Stall Until 2014

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The Hunts Point Terminal Market in New York City’s South Bronx isn’t going anywhere soon.   Thousands of refrigerated big rigs deliver fresh fruits and vegetable to the world’s largest wholesale operation on a weekly basis.

Negotiations between New York City and the wholesale produce maket have stalled.  Hunts Point merchants have used New Jersey as a bargaining tool as wholesalers have threated to move Hunts Point across the Hudson River if NYC didn’t meet their demands.

Now the wholesalers are biding their time until 2014 when Mayor Bloomberg will be replaced by a new major.

There was an exclusive agreement between the two parties which prevented relocation of Hunts Point to New Jersey.  The Garden State has been attempting to lure Hunts Point for decades.

However, a lease extension offered by New York City was recently rejected by the market’s board of directors.

One of the issues is Hunt Point tenants wants the city’s Business Integrity Commission, which is responsible for ending organized crime influence, to settle some issues that could disrupt the operations of wholesalers.

While Hunt Point officials have long said they are considering moving the market to New Jersey, most really want to remain right where they are, with New York City paying for major infrastructure improvements on the market.

The South Bronx location is ideal since it is nestled in the nation’s most heavily populated metroplex, plus has easy access to New England states.  Meanwhile, many produce haulers would prefer the market did move to New Jersey, lessening their gridlock woes in having to cross various Hudson River Bridges to get to the market.

 

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Families that Grow Apples are Features in Promotions

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Pink Lady America (PLA) is starting the new year with a program designed to focus on those families at the orchard level doing the hard work it takes for consumers to enjoy the high quality apples readily available in the supermarket produce department.

“With the apple section in stores being a feast for the eyes which naturally leads to a tasty and healthy treat for the fans of this very popular fruit, the real reason it’s there can sometimes be lost,” says Alan Taylor, PLA marketing director in Yakima, Washington.

“Those apples didn’t just fall out of the sky or magically appear from the back of the store. Most consumers understand this but it doesn’t hurt to remind them where this fruit is grown and who is doing the growing.”

The program is called ‘My Family Grows Great Apples™, and while its message is being delivered through one or more of the youngsters in the apple grower’s family, it also shows they’re really not different than the folks buying the fruit they grow.

“We’ll be showing this very clearly through professionally-produced posters to be used in our social media and retail programs,” Taylor says. “In addition to the headline on the posters, there will also be an interesting ‘fast fact’ at the bottom of the page, referring to something involved in the growing process.”

An example, again coming from one of the kids in the poster, will be “there are what look like windmills in our orchard which bring the warmer air down during cold spring evenings to help keep the tender fruit buds from freezing.”

“There can be no doubt that today’s consumers are blessed by the results of a complicated and sophisticated delivery system which puts these fresh, tasty and healthy apples in the produce department,” Taylor says.

“However, it should be worthwhile for these same consumers to actually see what may even look like familiar family faces who work very hard to take to grow these high quality fresh fruit products.”

(In The Photo: Sean, Anna and Amelia Gilbert of Gilbert Orchards which markets through Oneonta Starr Ranch Growers.)

Additional information: Alan Taylor at pinkladyrep@embarqmail.com.

Source: Pink Lady America

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Florida Vegetable and Citrus Shipping Update

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It has been  unseasonably warm in Florida, which has been good for winter shipments of  bell peppers, squash and other vegetables from Immokalee.  Consistent loadings are continuing as south Florida transitions from shipments to winter shipments.

Earlier than normal loadings are predicted for watermelons coming out of south Florida.   Shipment normally starting in mid to late April could get under this year as early as March 10, the earliest ever.

As for Florida blueberries, if warm weather continues, loadings could start one to two weeks early — around the end of March.”

CITRUS

The outlook isn’t near a good if you haul Florida citrus.   Volume is decreasing  primarily because of the dry weather and a disease called greening.  More fruit is falling to the ground before harvest, which means less  citrus — in some cases 20 or 30 percent is being picked than last year.

Florida citrus shipments  have been describedhe as the worst in 40 years, with the only comparison be the last major freeze which too place in 1989.

STRAWBERRIES 

Meanwhile Florida strawberries from the Plant City area seem to basking in the sun.  Strong shipments are expected to continues with the peak harvest well underway.

South Florida produce – grossing about $2400 to New York City.

 

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Hours of Service Proposal Could Mean More Trucks on the Road

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A loss in equipment capacity and rising freight increases are coming if new trucking hours of service regulations are implemented by the Federal Motor Carriers Safety Administration (FMCSA) come July 1st.

A FMCSA field study analyzing the effect of new rules, particularly the 34-hour restart provisionwhich is due at the end of March, could change those new regulations.  The American Trucking Associations and others have challenged the rules in court.

The FMSCA hels nationwide meetings across the USA before issuing  its new rules in December 2011.  Rules were finalized in early 2012, requring  with full compliance by July 2013.   Despite truck related accidents being the lowest ever the past two years, rules were specifically designed to improve the safety record of long-haul drivers as the result of a few accidents tied to driver fatigue.

A point of contention is many in trucking want to continue the regulation allowing 11 hours of drive time in any day, while many highway-safety activists are promoting  a 10-hour maximum drive day.  FMCSA maintained the 11-hour day but reduced maximum driving hours per week to 70 hours from 82, and mandated a 30-minute break after every eight hours of driving. Additonally, there is a new regulation involving the 34-hour mandated layoff at the start and end of each driver’s work week.

Under the existing rules, it is possible for a driver to include a 34-hour restart every six days. Under the new rules, only one restart is allowed per week.

In addition, under the new rules, the restart period must include two consecutive free periods between 1 a.m. and 5 a.m.

Many in the trucking industry believe  these two provisions combined are going to greatly reduce the productivity of drivers.  For example, a solo driver  currently making 26 cross-country round trips per year would be limited to a maximum of 24  coast-to-coast trips under these new rules. That will mean either a 7 percent drop in capacity or the need to hire additional drivers to maximize the use of the tractor-trailers. Both scenarios would mean higher costs.

 

The new restart provisions is believed by many to adversely affect on-truck owner operatiors or small fleets even more than larger carriers because the smaller operators are the back bone of produce trucking.

For example,  middle-of-the-night East Coast unloading or produce  is commonplace. If a driver ends his trip unloading produce at an East Coast terminal in the middle of the night, which is common, and then begins his restart period, he’ll be off the road for more than 48 hours because he has to include two consecutive middle-of-the-night free periods.

A truck  making a 2 a.m. delivery to the Philadelphia Wholesale Produce Market, for example,  on a Monday morning, marks the end of a cross-country long haul.  He will then have to park his truck the rest of Monday and all of Tuesday before scheduling a pickup after 5 .a.m. Wednesday.

Under the old rules, if it was 4 a.m. by the time he unloaded and got back to the terminal, he could begin driving again 34 hours later, or 2 p.m. on Tuesday. Over time, these delays will result in fewer cross-country trips.

The FMCSA claims that off-duty breaks, including the amended 34-hour restart rule, provides the greatest safety benefit and will result in fewer crashes and fewer highway deaths.

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Chilean Grape Arrivals at USA Ports May be off 20% This Season

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If you haven’t noticed as many loads of winter Chilean fruit imports available for hauling there is a reason.  Due to weather factors volume has been less than in a normal year.  Imports should be increasing this month at ports ranging from Philadelphia to Wilmington, NC and Long Beach, CA.

Grapes are typically the largest Chilean imported fruit and in a normal season about 50 million boxes are shipped to the USA.   However, this season, only about 40 million cartons are expected to be shipped from Chile, a 20 percent decrease.

Chilean blueberry imports should provide refrigerated haulers with more normal volume and possibily better quality following a period in which volumes and quality were affected by rains.  Decent imported arrivals of blueberries from Chile should continue until starting a decline in February.  However, arrivals will continue, although in much lighter volume, through the first half of April.

Chilean  kiwifruit imports will begin arriving in April.

Chile is the world’s largest exporter of fresh grapes (29%) and plums (23%).  It is the second largest exporter of  avocados (16%).

As a southern hemisphere country, Chile’s growing seasons run counter to the growing seasons of countries in the northern hemisphere. Chile can thus supply the highest quality fresh fruits and vegetables to northern hemisphere countries during their winter months.

 

 

 

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Wisconsin Potato Shipments are Steady, Near Normal

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Wisconsin potato shipments from the Central part of the Badger state remain steady for the most part, averaging about 500 truckloads per week.

Shipments are coming from potatoes harvested from about  63,500 acres, which up only slightly from the 2011 harvest.

Excellent quality and few rejections or claims are being reported from shipments.  Fresh potatoes  are accounting for  44 percent of the total crop, while frozen and fries make up  23.5 percent of the crop.  Chip potatoes are making up 23 percent of the crop, while seed potatoesare accounting for 9.5 percent of the 2012 crop.

Wisconsin ships mostly russet potatoes although there are a significan amount of  red potatoes, as well as yellow, gold and  fingerlings.   Truckers are even hauling some blue and purple potatoes, which seem to be gaining in popularity.

Wisconsin remain the nation’s third-largest potato producer and has the most shipments of any state east of the Mississippi River.

Shipments originate from Northern Wisconsin in the Rice Lake area, as well as from around Antigo and Stevens Point.

Wisconsin potatoes – grossing about $3200 to New York.

 

 

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PSY to be in Wonderful Pistachios Super Bowl Ad

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by Wonderful Pistachios
LOS ANGELES –   Wonderful Pistachios announced that international pop sensation, PSY, will   star in the company’s first-ever Super Bowl spot airing during the big game   on February 3. This will be the first time Wonderful Pistachios will be   airing one of its iconic ads simultaneously in the U.S. and Canada and will   also be the first time the “Gangnam Style” rapper has ever been   featured in a North American television commercial.”I am excited to team up with the Wonderful Pistachios brand—they are   fun, just like me,” said PSY, “Also, I love pistachios and I look   good in green.”

PSY hit the Canadian music scene last year when his quirky “Gangnam Style” music video went viral and later made headlines by becoming the first YouTube video to break a billion views.

“The Super Bowl is the most widely watched sporting event in the U.S., ‘Gangnam Style’ is the most-watched YouTube video in the world, and Wonderful Pistachios is one of the best-selling snack nuts in North America,” said Marc Seguin, Paramount Farms vice president of marketing. “It’s a powerhouse combination.”

The official PSY Wonderful Pistachios commercial will debut at Super Bowl XLVII and can be seen online beginning February 3 at www.getcrackin.com and www.youtube.com/wonderfulpistachios.

Fans can get in on the action by uploading a picture of how they “Get Crackin’ Gangnam Style” for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250—the same model convertible driven by the now notorious “Yellow Suit Guy.” Full Wonderful Pistachios sweepstakes details can be found at https://www.facebook.com/wonderfulpistachios.

About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide such as Sobeys, Walmart and Loblaws and are available in a variety of sizes. For more information about Wonderful Pistachios, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.

About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.

Source: Wonderful Pistachios

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79 Million lbs. of Avocados to be Served Relating to the Super Bowl

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At parties and other events surrounding the Super Bowl February 3 an estimated 79 million pounds of avocados are expected to be served.  This is enough avocados to fill a football field end zone to end zone 30 feet deep, according to a news release from the Irvine, Calif.-based Hass Avocado Board.

This year’s expected total would top the 2012 Super Bowl total by nearly 8 million pounds. There was 8 million pounds of avocados were served around the Super Bowl in the year 2000.  Skyrocketing demand and a huge Mexican avocado crop are primary factors in record volumes predicted this year.

About 986 million pounds of Mexican avocados will be shipped to the U.S. in 2012-13, up from 782 million pounds in 2011-12, according to the Association of Michoacán State Avocado Producers and Packers (APEAM).

California Avocado History

There are no records that indicate exactly when avocados made their way to California, though it was most likely in the 1850’s. It was reported by the 1856 California State Agricultural Society Report that Thomas J. White grew the avocado in Los Angeles. Old avocado trees were planted near the Mission Santa Cruz and the oldest living tree can be found at the University of California – Berkeley. Many of the avocado trees of Southern California are descendents of trees planted  by people from Mexico and Guatemala.

It is generally accepted that the avocado industry began in 1911 when Frederick Popenoe sent Carl Schmidt into Mexico to find better varieties for his nursery, in Altadena, California.  Schmidt would locate what would be named the Fuerte (spanish for   strong) Avocado in Atlixco, Mexico. The Fuerte proved to be of superior  quality and one which adapted well to temperature changes.

In 1912, J.T. ’Grandpa’ Whedon, of Yorba  Linda in Orange County sold his pigs and purchased five acres of land and decided to become an avocado grower, much to the displeasure of his wife. Grandpa ordered 40 avocado trees from Frederick  Popenoe’s nursery. Grandpa travelled to the nursery to claim his trees, but when he arrived he was told his trees were killed in a freeze. Frederick was not able to return all of the money that Grandpa had paid, so Grandpa took some scrawny little avocado trees back instead. His orchard would be blessed and he would reap great rewards and had world’s first Fuerte avocado grove.

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Supermarkets Offering Much More Than Potatoes in Bags, or Bulk

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Their is a growing desire for convenience and variety with potatoes (and many other produce items), according to recent consumer trend studies.

For example, more consumer are purchasing microwaveable bags, specialty mini potatoes, and packaging refreshes.  A number of produce companies are increasing their offerings of products that fit these categories, including using microwave technology to offer consumers a way to bring baby potatoes to the table in just a few minutes.

Potatoes sold in supermarkets that are not in bags or sold in bulk are referred to as value-added potatoes and are offered in everything from single, double, or three-spuds to a wrap, or have been enhanced in some other fashion.  One company offers steamer potatoes in sauce,  for example.  Any value added product also costs more.  It also is associated with speed of preparation and convenience.

Another produce company is offering C-size potatoes in a microwavable tray.  Consumers also can sprinkle on spices,  toss it with olive oil or butter, and it’s ready to be taken to the table and served in the tray.

Some folks like having this quick dish as a side, or even an after-school snack. Paired with a salad, it can even make a satisfying main dish for a meatless meal.

One new line of specialty potato products  includes red and gold fingerlings and “B” and “C” sizes available in 24-ounce fresh poly mesh bags.  It also includes a 12-ounce microwave plastic bag offering that will cook in only a few minutes.

 

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National Citrus Loads Still Moving Despite Challenges

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There’s been heat followed by freeze in California, heat in Florida and pretty mild stuff going on in South Texas.  Yet amazingly, citrus hauls have not been as adversley affected as one might think by the weather.

California navel orange loadings may be the most consistent produce item coming out of that state.  Mandarin freeze damage will not be known for a couple of weeks, but the speciality citrus item is minor compared tothe volume with navels.

It has been warmer than Floridia citrus shippers like, but there are still oranges and grapefruit available with good quality and adequate volume.

At the same time Texas  has overall good citrus and not enough adverse weather to mention.

Five nights of freezing in mid January had everyone concerned in California, but it appears navels will mostly be in good shape, although lemons shipments are expected to be moderately affected.  Mandarin losses could be substantial.

Overall, about three-quarters of California’s winter citrus crop was yet to be harvested when the cold hit in mid January.

In Florida, it has been one of the warmer fall and winter shipping season on record.   As a result the coloring of  Honey tangerines is behind schedule, which may extend shipments through February.

Otherwise, the shipping outlook for Valencia oranges is good, and should continue into the summer months.

In mid January, the USDA revised its Florida citrus shipping estimated for the  2012-13 season.  It is projected to be down another  3 percent , but still remains at an impressive 142 million boxes.  Most of the decline was with Valencias, which dropped 3 million boxes to 76 million.

The USDA predictes about 18 million boxes of grapefruit will be shipped from Florida.

Florida citrus – grossing about $3100 to Boston.

Texas citrus – about $2800 to Chicago.

California citrus, about $6100 to New York.

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