Archive For The “Health” Category
Los Angeles – New Zealand Trade Commissioner, Los Angeles, Haylon Smith, and supermodel and actress, Rachel Hunter, recently joined T&G Global in Los Angeles to celebrate the Envy™ apple brand’s outstanding success in the North American market.
Over the past year, more than 2.1 million cartons of Envy™ apples were sold in the U.S. The in-demand premium apple brand has skyrocketed to the top of the sales charts for a branded apple, earning 18.3% dollar sales growth and 18.0% volume growth (Source: Nielsen, Total U.S., Apple Category, L 52 weeks ending September 11, 2021). In addition, the apple was recognized as “Best in Produce” by Kitchn in its 2021 “Kitchn Essentials: Grocery Edition,” an annual selection of the must-have grocery items hand-picked by Kitchn editors.
First launched in North American produce departments in 2010, after years of extensive evaluation by New Zealand researchers and apple growers to ensure the variety meets and exceeds consumer expectations, Envy™ is an apple renowned for its beautifully balanced flavor, uplifting aroma, crisp texture, and slices that stay white for longer. These are qualities prized by consumers around the globe, including in the U.S., with T&G Global’s recent U.S. shopper study finding Envy™ outperformed popular branded and mainstream apple varieties in frequency of shopping trips, spend per trip, buy rate and average basket size.
Today, Envy™ apples are grown in 15 countries, each carefully selected for its prime growing regions to produce Envy™ apples at the quality international consumers now expect from the brand. In the U.S., Envy™ apples are grown only in Washington state’s pristine apple growing regions.
New Zealand’s Trade Commissioner in Los Angeles, Haylon Smith says “It’s great to see Envy™ supported by its hard working and dedicated apple growing community and its strong supply chain, succeeding in the U.S. market. The U.S. is crowded and competitive, so here at New Zealand Trade and Enterprise we work alongside Kiwi brands to help them grow and succeed. Envy™ has really captured and shared its New Zealand origin story and commitment to harnessing innovation and high quality as part of its premium positioning.”
New Zealand Trade and Enterprise (NZTE), which proactively supports the international growth and success of New Zealand products, has supported Envy™ apples in the U.S. with its “Made with Care” campaign, a global marketing initiative designed to grow awareness, preference and demand for New Zealand food and beverage products around the world.
Another proud New Zealand “export,” internationally acclaimed supermodel, actress and television host Rachel Hunter, has partnered with T&G Global to raise awareness of Envy™ apples. Rachel commented, “Coming from New Zealand, I’ve always had an appreciation for the care and dedication that our growers put into their produce. Almost every industry has faced unique COVID-19 related challenges over the last year and a half, and our community of growers have shown true New Zealand spirit in overcoming these challenges. It was great to meet with Trade Commissioner, Haylon Smith, to celebrate the 2021 season of Envy™ apples grown back home, and the continued success of these beautiful apples which are also grown here in the United States. I have long been a fan of Envy™ apples and it’s wonderful to see delicious Envy™ apples in stores worldwide.”
T&G Global’s Head of Marketing for North America, Cecilia Flores Paez was honored to accept recognition from these well-respected New Zealand representatives. “It is a joy to be a part of this beloved brand that exists today thanks to incredible dedication to innovation and commitment. New Zealand’s apple industry brought a beautiful piece of fruit to the world, truly providing the ultimate apple experience,” she said. “Envy™ continues to earn its success with every single bite, and we are introducing it to more and more consumers now that it is sold in nearly all major supermarkets in North America.”
Envy™ is marketed by CMI Orchards, Rainier Fruit Co. and Oppy. Visit envyapple.com
ABOUT T&G GLOBAL
T&G Global works with passionate growers around the world to produce, sell and deliver the highest-quality fruit. We love fresh produce, so we’re constantly exploring ways to make it more sustainable, fresh and delicious, to help people lead healthier lifestyles. T&G is a leader in the premium apple segment with its Envy™ and JAZZ™ branded varieties.
ABOUT ENVY™
Envy™ is a trademarked brand that refers to the Scilate apple variety. It was developed in New Zealand by Plant & Food Research and was patented in 2009. T&G, which owns the Envy™ trademark, began distributing in the U.S. via its marketing partner Oppy. Envy™ is now grown, under license by T&G, in New Zealand, the U.S., Chile, Asia, the UK, France and Australia. Consumers in over 45 countries enjoy eating delicious Envy™ apples. Envy™ is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Co.
ABOUT NEW ZEALAND TRADE AND ENTERPRISE
New Zealand Trade and Enterprise (NZTE) is the New Zealand government’s international business development agency. Our job is to support exporters in order to grow a productive, sustainable and inclusive economy. We work with all kinds of innovative businesses, including food producers, Māori land trusts and iwi, tech startups, service providers, manufacturers and more.
ABOUT RACHEL HUNTER
Rachel Hunter is an internationally known supermodel from Auckland, New Zealand, who began her successful career at the age of seventeen and has appeared on notable magazine covers and in films and television programs worldwide. Most recently, Rachel embarked on an odyssey exploring beauty and well-being in cultures all over the globe for her acclaimed television program, “Tour of Beauty.” She has released a best-selling book chronicling her incredible experience.
GOURA HILLS, CA — Restaurants, delis, hotels, grocery stores, convenience stores now have a way to offer fresh cut sandwich set-ups that lasts up to 500 times longer with eatFresh-FC, a blend of organic minerals, fruit acids, and vitamins that prevent oxidation while controlling the growth of yeast, mold and coliform bacteria that can result from aging food.
In a 14-day test, sliced tomato, chopped onions and cut Romaine lettuce were treated with eatFresh-FC and held with no organoleptic change, while yeast, mold, and coliform bacteria remained well under the required threshold.
“It really is visually stunning to see the side by side next to the control in our testing. Having worked in the restaurant world for years, I know it’s cost-efficient and convenient way for food service companies to get strategic about their purchasing and prepping. Since eatFresh-FC can help those sandwich staples last so much longer, maybe you prep once or twice a week instead of everyday,” commented Mareya Ibrahim, Founder, and CEO, eatCleaner®. “As a company, we have been dedicated to food safety and freshness solutions for over a decade, and now, with the rise in popularity of fresh-cut produce, this is an organic, clean label solution that can help companies innovate new products and gain added distribution at a fraction of a penny per serving. And the flavor of eatFresh-FC leaves no aftertaste on the cut produce. As a chef, this was extremely important to me as I was developing the product with my father, an environmental scientist,” added Ibrahim.
The average shelf life for fresh-cut lettuce is 3-5 days and for tomatoes, it’s 2-3 days. eatFresh-FC can offer 500%+ additional shelf life, saving processors money and keeping food out of landfills. According to the USDA, about 83% of waste comes from homes, food service companies, retailers, and restaurants. eatFresh-FC can help eliminate millions of pounds of waste in the US alone annually.
Ibrahim added that she also developed an approach to packaging the tomatoes to help avoid damaging the slices. “Our customer was concerned that the treated slices would ‘bleed’ out and become mushy, so we created an approach and protocol to protect the tomatoes and deter damage. We love problem solving our customers and welcome the opportunity to think strategically with them,” noted Ibrahim.
eatFresh-FC can also be used in food preparations such as dips, sauces, and ready-to-eat products, thus extending the application of shelf life extension and sensory preservation to other food categories. It has been proven effective on a range of products, from coleslaw to hummus, sushi to chicken lettuce cups. Shelf-life extension of guacamole to 21 days, fruit bowls to 21 days, and apple slices to 26 days have all been proven by 3rd party labs. Also, no special equipment is required to use GGI’s patented solutions.
“Organic food waste and the billions of pounds that are thrown into landfills annually have a significant impact on the environment. As the industry pursues ways to prolong shelf life and offer ready-to-eat solutions for a growing audience desiring convenience, eatFresh-FC will play a critical role and fills a hole that has not been filled in the industry,” mentioned Dr. Shawki Ibrahim, co-inventor, GGI. “Aside from eatFresh-FC, we also produce eatFRESH-FCA, specifically designed for cut avocados and apples, and eatCleaner®, an organic way to cleanse produce and also extend shelf life up to 5x longer. Offering these consumer and commercial solutions will open up distribution channels and help utilize food more efficiently to help prevent hunger and waste,” added Ibrahim.
eatFresh-FC is available in a 3 oz. individual-use packet and in a bulk 50 lb. bag for food processors, retailers, and foodservice companies.
eatCleaner® offers a full line of patented, lab-proven, and organic products for home and foodservice use, including produce washes, wipes, and anti-browning products for cut produce, including avocados, apples, melons, and berries.
Salinas, CA: Studies show a diet rich in fresh fruits and vegetables can lower blood pressure and reduce the risk of obesity, glycemic disorders, cancers and cardiovascular diseases. Produce company, D’Arrigo California is partnering with Candice Walker, foodie influencer of Proportional Plate, to host a virtual and interactive cooking class featuring Andy Boy produce.
“D’Arrigo California is thrilled to get into the kitchen with Candice Walker of Proportional Plate to ‘Cook for a Cure’ benefiting the Breast Cancer Research Foundation (BCRF), a 22-year long partner of our company,” states Claudia Pizarro-Villalobos, Corporate Communications for D’Arrigo California. “We know that maintaining a well-balanced diet high in fruits, vegetables, and plant-based protein sources can help lower the risk of breast cancer and even improve outcomes after a diagnosis. Our goal is to educate consumers on how to make easy, delicious and nutritious recipes using our Andy Boy produce.”
On Wednesday, October 27 from 4pm-5:30pm PST, roll up your sleeves and call your girlfriends over to cook-along with Candice Walker. She will walk you through a step-by-step process of how to make Turkey Lettuce Wraps with Thai Chili Ginger Sauce, Roasted Sweet Baby Broccoli with Piquillo Pepper Romesco, and a Blender Green Juice.
Register here for the virtual cooking class which is $15 and in honor of Breast Cancer Awareness month 100% of the ticket price will go directly to BCRF. Once you donate, BCRF will email you an official donation receipt for tax purposes and the process is fast, easy and secure. In addition, each registered participant will receive the cooking class link, a printable grocery list and recipe cards one week before the class. If you are tied up on Oct. 27, no problem, the class will be available on demand until Friday, November 26 with paid registration.
“Our goal is to raise awareness and to show our support for all those who have been affected by breast cancer. We’re excited to have consumers and customers will join us by participating in the ‘Cooking for a Cure’ class with Andy Boy produce, especially since all proceeds will benefit BCRF,” states Candice Walker from Proportional Plate. Click here and learn why Candice is teaming up with D’Arrigo California to benefit BCRF.
“BCRF-funded research has shown that there are steps you can take to reduce risk for breast cancer,” said BCRF Chief Scientific Officer, Dr. Dorraya El-Ashry. “We know that proper nutrition and plant-based diets—or diets high in leafy greens, cruciferous vegetables and legumes—play a key role in breast cancer prevention.”
About D’Arrigo California
From the day the company was founded in 1923 by Stefano and Andrea D’Arrigo, two immigrants from Messina, Sicily, innovation has been its hallmark. In addition to its conventional and organic vegetable product line and wine grapes, D’Arrigo offers strategies and solutions to its customers in everything from seed research and development, food safety and sustainability, to entirely new approaches to packaging, harvesting and shipping. The company’s brand, Andy Boy®, is known for signature products like broccoli, broccoli rabe, fennel and romaine hearts. D’Arrigo California grows not only conventional and organic products year-round, but also provides services that include cross docking, consolidation, custom growing and commercial cooling. Visit www.andyboy.com to learn more.
About Candice Walker from Proportional Plate
Proportional Plate is a food and lifestyle blog that encourages readers to educate themselves about their food, learn what foods feel good for them, and to feel proud of the food choices they make. Author of the blog, Candice Walker, creates recipes for a nutritious and sustainable diet that inspires excitement, rather than guilt. Candice prioritizes fresh, locally sourced ingredients, seasonal produce, and recipe methods that anyone, regardless of cooking level, will find accessible. Candice has been featured on several podcasts including AllRecipes, Dishing, Eat Blog Talk, and has done many TV segments for KATU and The Megan Pormer Show. She was recently featured in Perez Hilton’s Who’s Who, WanderCooks Interview series, and has run the successful blog Proportional Plate for the past 5 years.
About the Breast Cancer Research Foundation
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fueling the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved at BCRF.org.
CHARLOTTE, N.C. – In the face of a possible pumpkin shortage and soaring pumpkin prices, Dole Food Company, Inc. is encouraging Halloween revelers to carve a pineapple instead this year.
The pineapple and fresh produce leader is stepping-up this year’s annual Pineapple-O’-Lantern initiative – originally created to promote the nutrition and convenience benefits of the ubiquitous tropical fruit synonymous with Dole’s origins in Hawaii – to help suddenly stranded Halloween lovers without a pumpkin to carve.
In addition to promoting a special recipe, its Pineapple Jack-O’-Lantern and Bountiful Fruit Salad with Orange-Mint Dressing, Dole is offering free, downloadable pineapple Jack-O’-Lantern carving templates on the Dole.com website to make the process as fun, safe and easy as possible.
“For years we’ve been encouraging fruit-loving families to try something new by carving a pineapple at Halloween and are now expanding our efforts in light of any possible pumpkin scarcity,” said Melanie Marcus, RD, MA, Dole’s nutrition and health communications manager. “Of course, pineapples have an important nutritional profile and are so much easier to prepare and enjoy than pumpkins since you don’t have to cook them.”
According to Marcus, the fruit is low in fat and sodium and high in vitamin C and antioxidants – making it the perfect sweet treat after a night of trick-or-treating.
In addition to the Bountiful Fruit Salad recipe, Marcus recommends Dole’s Pineapple Braised Slow Cooker Chicken and Pineapple-Turmeric Smoothie as other fall favorites. She offers tips for planning a healthier Halloween in her dedicated blog post on the Dole website and points to new studies showing that childhood obesity rose significantly during the pandemic as one reason behind Dole’s expanded healthy Halloween focus this year.
For more information, please visit www.dole.com and Dole’s Facebook, Instagram, Twitter and Pinterest pages.
About Dole plc
Dole plc is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com.
A recent study has added to mounting evidence suggesting that a compound found in apples and other fruits are powerhouses when it comes to preventing dementia.
The peer-reviewed study looking at the impact of flavonoid consumption was published y Walter Willett, MD, DrPH, of Harvard University in Boston, Massachusetts in American Academy of Neurology.
“Our results are exciting because they show that making simple changes to your diet could help prevent cognitive decline,” he says.
According to his study, many flavonoid-rich foods, such as apples and pears, and others fruits and vegetables like strawberries, citrus, celery, peppers, bananas as well as red wine were significantly associated with lower odds of SCD, Subjective Cognitive Decline.
As reported on N.Neurology.org, the study followed 49,493 women from the Nurses’ Health Study (NHS) (1984-2006) and 27,842 men from the Health Professionals Follow-up Study (HPFS) (1986-2002).
Poisson regression, a generalized linear model form of regression analysis used to model count data and contingency tables, was used to evaluate the associations between dietary flavonoids and subsequent SCD.
For the NHS, long-term average dietary intake was calculated from seven repeated food frequency questionnaires (SFFQs) and SCD was assessed in 2012 and 2014. For the HPFS, average dietary intake was calculated from five repeated SFFQs, and SCD assessed in 2008 and 2012.
The results showed that a higher intake of total flavonoids was associated with lower odds of SCD.
Many flavonoid-rich foods, such as apples/pears, strawberries, citrus, celery, peppers and bananas, were significantly associated with lower odds of SCD. The writer concluded that “our findings support a benefit of higher flavonoid intakes for maintaining cognitive function in US men and women.”
Henk Griessel, a plant biologist by training and Quality Assurance Manager of South Africa-based Tru-Cape Fruit Marketing, says that the company is always looking out for verified studies that prove the healthful benefits of eating apples and pears.
“This study adds to our understanding of why eating fruit and vegetables is so important to reduce the risk of brain-related decline associated with aging,” he said. Adding flavonoids to the group of naturally occurring fruit substances that prevent the many facets of aging underpins the importance of eating more fruit to reduce the risk of dementia. And, don’t forget that red wine is also on that list of flavonoid-rich substances.”
“We already know that DHQ, a form of the antioxidant Quercetin, a plant flavonol from the flavonoid group of polyphenols, has been demonstrated to reduce the inflation-causing free radicals by binding to them.
“Simply put, human deterioration can be likened to metal rusting. We already know that enzymes in antioxidants act as a form of human rust-proofing but what this study seems to also suggest is that those same enzymes reduce and even help repair the kind of brain damage that leads to a host of diseases associated with dementia,” Griessel ends.”
By Diana McLean, Ocean Mist Farms
They may be small in size, but Brussels Sprouts are big in nutrition, flavor and versatility! Packed with vitamins, antioxidants and nutrients, Brussels Sprouts provide important health benefits to keep your body strong, and can be enjoyed raw, grilled, steamed, fried, and roasted.
Here are six ways Brussels sprouts are good for your health:
1. Brain Health: Brussels sprouts deliver folate, which works with vitamin B12 – found in fish, poultry, meat and dairy – to help prevent cognitive impairment.
3. Eye Health: Brussels sprouts contain disease-fighting phytonutrients, which help protect your eyes from cataracts and age-related macular degeneration.
4. Heart Health: Sprouts are rich in antioxidants, which can help reduce inflammation and promote a healthy heart when part of your regular diet.
5. Gut Health: Just half a cup of Brussels Sprouts contain 2 grams of fiber, which is 8% of your daily fiber needs. Fiber helps support a healthy digestive system and reduces the risk of heart disease.
6. Immune System Health: A 1-cup serving of Brussels Sprouts contains more than 130% of the daily value of vitamin K and high levels of naturally occurring vitamin C as well as B vitamins – all necessary nutrients for a strong immune system.
A compound in avocados could lead to improvements in leukemia treatment, according to a study by the University of Guelph of Ontario.
The compound, avocatin B, targets an enzyme known as VCLAD that scientists have identified for the first time as being critical to cancer cell growth, Dr. Paul Spagnuolo, Department of Food Science said.
The study focused specifically on acute myeloid leukemia (AML). This form largely affects adults over the age of 65, and fewer than 10 percent of patients survive five years after diagnosis.
Dr. Spagnuolo explained that leukemia cells have higher amounts of VLCAD involved in their metabolism.
“The cell relies on that pathway to survive,” he said, “This is the first time VLCAD has been identified as a target in any cancer.”
After screening various nutraceutical compounds in search of one that would inhibit the enzyme, the research team found that avocatin B provided the best results.
The compound had previously been researched for its potential in diabetes prevention and weight management. Now, Spagnulo sees a potential usage in leukemia patients.
“VLCAD can be a good marker to identify patients suitable for this type of therapy. It can also be a marker to measure the activity of the drug,” he said. “That sets the stage for the eventual use of this molecule in human clinical trials.”
This could answer a call for less toxic drug options in the treatment of AML. Currently, around half of patients with AML over 65 will enter palliative care while others will go through chemotherapy.
By USDA AR
No summer barbecue is complete without fresh watermelon. As the nation moves towards the summer grilling season, you may want to consider how watermelon’s fruit chemistry can affect your overall health. Researchers in the USDA’s Agricultural Research Service (ARS) recently identified over 1,500 small molecules of diverse chemical characters in the fruit, known as phytochemicals. They concluded that eating watermelon is an excellent way to increase your intake of antioxidants, non-protein amino acids and lycopene. This means that every time you eat watermelon, you’ll be improving the health of your cells, organs and nervous system.
The research specifically finds that the antioxidants in watermelon can help your body fight free radicals and slow down cell damage. The fruit’s non-protein amino acids will also help to repair your body tissue, break down food from other meals, and even regulate your blood pressure.
“Watermelon could be part of the refreshing and healthy fruit options on your summer picnic table,” said USDA-ARS scientist Larry Parnell. “The fruit has gone through many years of evolution, domestication, and selection for desirable qualities—mainly those associated with flesh color, texture and nutrient and sugar content. But our research continues to find that the fruit contains a wide range of nutrients that improve your overall health.”
Most Americans purchase the sweet dessert watermelon species, Citrullus lanatus, at their local grocery store or farmer’s market. This species is among the most important vegetable crops grown and consumed throughout the world, with over 100 million tons in annual global production. The fruit also has more lycopene than a raw tomato, which is linked to healthy eyes, overall heart health and protection against certain cancers. Other nutrients, like carotenoids, flavonoids, carbohydrates and alkaloids, are also found in the flesh, seed, and rind.
“I worked with Dr. Parnell and the team to develop a pioneering concept of using big data and computational biology to identify and catalog all of the phytochemicals that exist in edible fruit,” said ARS researcher Amnon Levi. “The research to identify the metabolic pathways and genome sequence of genes involved in the production of beneficial phytochemicals could be highly useful for plant scientists and breeders aiming to improve nutrient content in fruits and vegetables.”
The watermelon’s phytochemicals are human-cell-protecting compounds found in fruit, vegetables, grains and beans. All of these nutrients can contribute to your overall health in numerous ways.
Watermelon was introduced to Europe via Moorish Spain in the 10th century. Since then, watermelon has been cultivated successfully in warmer Mediterranean regions before being brought to the Americas by European colonists during the 16th century. Today, watermelon is grown in 44 U.S. states, while major production is centered in California, Florida, Georgia and Texas.
Fruits and vegetables are a part of a healthy, balanced diet, with the recommendation being 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables per day.
The Agricultural Research Service is the U.S. Department of Agriculture’s chief scientific in-house research agency. Daily, ARS focuses on solutions to agricultural problems affecting America. Each dollar invested in agricultural research results in $17 of economic impact.
Leamington, ON – A recent loss conscious program focuses on selling Nature Fresh Farms imperfect produce to reduce food waste.
The Waste Me Nots program was recently created to leverage Nature Fresh Farms Tomatoes, Peppers, and Cucumbers that do not meet the criteria of their Quality Control team. As most greenhouses hope to grow flawless quality produce, some product grows to be naturally bent or smaller in size. Although unique in shape and size, these vegetables still have the same nutritional value and flavor as their perfect counterparts. Nature Fresh Farms wants to put these pieces of produce in the spotlight, creating more of an opportunity to fight waste and give shoppers further access to nutritious foods.
‘We believe it’s important to ensure that nutritious and delicious produce does not go to waste,” shared Ray Wowryk, Director of Business Development. “By creating this program, we are helping our retailers with a ready-made waste reduction alternative.”
Since volume of this type of product is not predictable, the program cannot be guaranteed to supply specific quantities and will depend on the product grown. However, Nature Fresh Farm feels that the unpredictability is outweighed by the fact that their quality and freshness is worth rescuing and sharing with consumers, making the most of all their product grown.
“Sustainability is at the center of everything we do at Nature Fresh Farms. Not only does this encompass our packaging and growing processes but also that the food we grow gets utilized completely,” explained the Director of Sales, Matt Quiring. “The Waste Me Nots program helps us to reduce waste while allowing us to better service the price focused shoppers looking for quality tasting products at a discounted price and let our retail partners bring in some incremental sales to the category.”
Nature Fresh Farms wants to bring more cost-effective options to its consumers and bring the focus back to the taste and freshness of the produce, not solely the look of it. They hope to break the cycle of imperfect food waste by offering discounted misshapen vegetables that there would normally not be a market for and expand the consumers knowledge of the type of produce they purchase.
About Nature Fresh Farms
Nature Fresh Farms has become one of the largest independent, vertically integrated greenhouse vegetable farms in North America. It is a year-round grower with farms in Leamington, ON, Delta, OH, and Mexico.
Monterey, CA— Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3 percent from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released exclusively by Organic Produce Network and Category Partners.
Organic fresh produce sales and volume in the first quarter of 2021 maintained a trend established in March of last year, with elevated sales across the entire supermarket, as consumers continued at-home eating in light of restaurant closures. However, moving into the second quarter of 2021, it is apparent that the pandemic closures are beginning to ease, and the question has now become if—and how fast—consumers will return to their pre-COVID food purchasing behaviors.
The 9.3-percent year-over-year sales growth of organic fresh produce for the first quarter of 2021 outpaced conventional produce sales, which grew by only 2.9 percent. Organic fresh produce volume grew by 5.7 percent, while conventional volume saw a decline of 0.6 percent.
The top 10 organic produce categories continued to perform very well, with 8 of the top 10 categories generating increases in both dollars and volume. Of these top 10 categories, only organic carrots and apples failed to generate year-over-year dollar and volume gains during the first quarter.
The top 10 organic categories drove 72 percent of total organic volume and 70 percent of total organic sales. In conventional produce, these same categories drive only 64 percent of total sales and 67 percent of volume.
“Once again, sales of organic fresh produce continue to be a major growth opportunity for retailers across the country. At the same time, as the country enters a post-COVID environment, with restaurants reopening and other foodservice options available, it appears the double-digit growth rate will be slowing,” said Matt Seeley, CEO of Organic Produce Network.
Packaged salads remain the single largest driver of organic dollars, accounting for 17 percent of all organic sales. During the first quarter of 2021, packaged salad dollars saw a year-over-year increase of 9.5 percent. Organic berries have become a key winter category, driving over 15 percent of total organic produce dollars during the first quarter. The first quarter of 2021 was a strong quarter for berries, generating a year-over-year sales increase of 8.8 percent.
“Within the top 10 categories, fresh herbs (+28.2 percent), lettuce (+34.7 percent), and tomatoes (+14.7 percent) generated the largest percentage gains in dollars,” said Steve Lutz, senior vice president for insights and innovation at Category Partners. “In terms of Q1 volume, bananas, carrots, and apples rank as the top drivers of organic volume at retail, generating a remarkable 37 percent of total organic volume. Bananas alone drive 17 percent of all organic volume.”
Year-over-year organic sales and volume increases during the first quarter of 2021 were strong in every region of the US. The West and Northeast are historically the strongest regions for organic produce sales and the two regions generated the highest increases in dollar growth.
The Q1 2021 Organic Produce Performance Report utilized Nielsen retail scan data covering total food sales and outlets in the US over the months of January, February, and March. The full Q1 2021 Organic Produce Performance Reportis available on the Organic Produce Network website at https://www.organicproducenetwork.com/education.
OPN is a marketing organization serving as the go-to resource for the organic fresh produce industry. The company’s mission is to inform and educate through a strong digital presence with an emphasis on original content and complimented by engaging live events which bring together various components of the organic food community. The OPN audience includes organic producers, handlers, distributors, processors, wholesalers, foodservice operators, and retailers. www.organicproducenetwork.com